Professor Malcolm Wright

Adjunct Professor UniSA Business

email Malcolm.Wright@unisa.edu.au

Research

Research focus

Marketing
Business and Management
Commerce, Management, Tourism and Services
Applied Mathematics
Communication and Media Studies

Research

Outputs

Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus

Open access indicates that an output is open access.

Books

Year	Output
2008	East, R, Wright, M & Vanhuele, M 2008, Consumer behaviour applications in marketing, Sage, UK.

Journal Articles

Year	Output
2024	Carlisle, DP, Feetham, PM, Wright, MJ & Teagle, DA 2024, 'Public response to decarbonisation through alternative shipping fuels', Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, vol. 26, pp. 20737-20756. Open access 6 6
2024	Mecredy, P, Wright, M, Feetham, P & Stern, P 2024, 'Remembering less, or needing less? Age-related differences in the purchase funnel', Marketing Letters, vol. 35, no. 2, pp. 171-186. Open access 5 4
2022	Carlisle, DP, Feetham, PM, Wright, MJ & Teagle, DA 2022, 'Public engagement with emerging technologies: does reflective thinking affect survey responses?', Public Understanding of Science, 22, no. 5, pp. 660-670. Open access 4 3
2022	Driesener, C, Rungie, C & Wright, M 2022, 'Dirichlet implications for portfolio management', Journal of Consumer Behaviour, vol. 21, no. 1, pp. 49-62. 7 8
2022	Mecredy, P, Wright, M, Feetham, P & Stern, P 2022, 'Re-examining age-related loyalty for low-involvement purchasing', European Journal of Marketing, vol. 56, no. 7, pp. 1773-1798. 6 6
2022	Mecredy, PJ, Wright, MJ, Feetham, PM & Stern, P 2022, 'Empirical generalisations in customer mindset metrics', Journal of Consumer Behaviour, vol. 21, no. 1, pp. 102-120. Open access 7 4
2021	Schnack, A, Wright, MJ & Holdershaw, JL 2021, 'Does the locomotion technique matter in an immersive virtual store environment? - Comparing motion-tracked walking and instant teleportation', Journal of Retailing and Consumer Services, vol. 58, article number 102266, pp. 1-10. 31 25
2020	Carlisle, DP, Feetham, PM, Wright, MJ & Teagle, DA 2020, 'The public remain uninformed and wary of climate engineering', Climatic Change: An Interdisciplinary, International Journal Devoted to the Description, Causes and Implications of Climatic Change, vol. 160, pp. 303-322. Open access 36 49
2020	Santoso, I, Wright, M, Trinh, G & Avis, M 2020, 'Is digital advertising effective under conditions of low attention?', Journal of Marketing Management, vol. 36, no. 17-18, pp. 1707-1730. 35 29 6
2019	Konopka, R, Wright, MJ, Avis, M & Feetham, PM 2019, 'If you think about it more, do you want it more? The case of fairtrade', European Journal of Marketing, vol. 53, no. 12, pp. 2556-2581. 16 15
2019	Schnack, A, Wright, MJ & Holdershaw, JL 2019, 'Immersive virtual reality technology in a three-dimensional virtual simulated store: investigating telepresence and usability', Food Research International, vol.117, pp. 40-49. 108 91
2018	Mecredy, P, Wright, MJ & Feetham, P 2018, 'Are promoters valuable customers? An application of the net promoter scale to predict future customer spend', Australasian Marketing Journal, vol. 26, no. 1, pp. 3-9. 24 12
2017	Kooyman, C & Wright, MJ 2017, 'Double jeopardy benchmarks for political polls', Australasian Marketing Journal, vol. 25, no. 3, pp. 180-184. 7 6
2017	Sorensen, H, Bogomolova, S, Anderson, K, Trinh, G, Sharp, A, Kennedy, R, Page, B & Wright, M 2017, 'Fundamental patterns of in-store shopper behaviour', Journal of Retailing and Consumer Services, vol. 37, pp. 182-194. Open access 88 72
2016	Stern, P & Wright, M 2016, 'The adoption of new prescription drugs is strongly associated with prior category prescribing rate', International Journal of Research in Marketing, vol. 33, no. 1, pp. 220-224. Open access 8 7
2014	Riebe, E, Wright, M, Stern, P & Sharp, B 2014, 'How to grow a brand: retain or acquire customers?', Journal of Business Research, vol. 67, no. 5, pp. 990-997. Open access 43 40
2014	Trinh, G, Wright, M & Stern, P 2014, 'The relationship between household life cycle and brand loyalty', Advances in Consumer Research, vol. 42, pp. 387-391. Open access
2014	Wright, M, Farrar, D & Russell, D 2014, 'Polling accuracy in a multiparty election', International Journal of Public Opinion Research, vol. 26, no. 1, pp. 113-124. 9 9
2014	Wright, MJ, Teagle, DAH & Feetham, PM 2014, 'A quantitative evaluation of the public response to climate engineering', Nature Climate Change, vol. 4, pp. 106-110. Open access 62 57
2012	Lees, G & Wright, M 2012, 'Does the duplication of viewing law apply to radio listening?', European Journal of Marketing, vol. 47, no. 3/4, pp. 674-685. Open access 35 29
2012	Sharp, B, Wright, M, Dawes, J, Driesener, C, Meyer-Waarden, L, Stocchi, L & Stern, P 2012, 'It's a dirichlet world: modeling individuals' loyalties reveals how brands compete, grow, and decline', Journal of Advertising Research, vol. 52, no. 2, pp. 203-213. 70 63
2012	Singh, J, Scriven, J, Clemente, M, Lomax, W & Wright, M 2012, 'New brand extensions: patterns of success and failure', Journal of Advertising Research, vol. 52, no. 2, pp. 234-242. 16 9
2012	Wright, M & Russell, D 2012, 'Some philosophical problems for service-dominant logic in marketing', Australasian Marketing Journal, vol. 20, no. 3, pp. 218-223. 14 12
2011	Anderson, KC, Wright, MJ & Wheeler, MJ 2011, 'Snap Judgement polling: street interviews enabled by new technology', International Journal of Market Research, vol. 53, no. 4, pp. 463-478.
2011	Holdershaw, J, Gendall, P & Wright, M 2011, 'Predicting blood donation behaviour: further application of the theory of planned behaviour', Journal of Social Marketing, vol. 1, no. 2, pp. 120-132. 55 43
2011	Lee, R, Rungie, C & Wright, M 2011, 'Regularities in the consumption of a subscription service', Journal of Product and Brand Management, vol. 20, no. 3, pp. 182-189. 16 13
2010	Armstrong, JS, Green, KC, Jones, RJ & Wright, MJ 2010, 'Predicting elections from politicians' faces', International Journal of Public Opinion Research, vol. 22, no. 4, pp. 511-522. Open access 28 22
2010	Wright, M & Riebe, EL 2010, 'Double jeopardy in brand defection', European Journal of Marketing, vol. 44, no. 6, pp. 860-873. 21 20
2009	Wright, M 2009, 'A new theorem for optimizing the advertising budget', Journal of Advertising Research, vol. 49, no. 2, pp. 164-169. Open access 22 17
2008	Armstrong, S & Wright, M 2008, 'The ombudsman: Verification of citations: Fawlty towers of knowledge?', Interfaces.
2008	Wright, M & Armstrong, JS 2008, 'The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?', Interfaces, vol. 38, no. 2, pp. 125-132. Open access 58 58

Conferences

Year	Output
2016	Stern, P, Wright, M, Faulkner, M & Konopka, R 2016, 'Predictable patterns of prescribing innovation', in L Petruzzellis & RS Winer (eds), 2015 Academy of Marketing Science World Marketing Congress, Springer, pp. 445-450.
2012	Stocchi, L, Banelis, M & Wright, M 2012, 'A new measure of consideration: the average number of salient brands', Australian and New Zealand Marketing Academy Conference 2012, ANZMAC, pp. 1-7. Open access
2010	Stocchi, L & Wright, M 2010, 'Temporal stability and aggregation bias in the NBD-Dirichlet parameters', in Suzanne C Beckmann, Torsten Ringberr & Thomas Ritter, The Six Senses - The Essentials of Marketing, EMAC, pp. 1-7.
2010	Stocchi, L, Wright, M & Guerini, C 2010, 'Is a 'niche' brand in the market also a 'niche' in consumers' mind?', in P Ballantine & J Finsterwalder (eds), Australian and New Zealand Marketing Academy Conference, ANZMAC, pp. 1-7. Open access
2009	Lees, G & Wright, M 2009, 'Do the NBD Dirichlet's Empirical Generalisations Hold True for Radio Listening?', in Dr. Dewi Tojib, 2009 Australian and New Zealand Marketing Academy Conference, ANZMAC. Open access
2009	Lees, G & Wright, M 2009, 'Does the Duplication of Purchase Law Apply to Radio Listening?', in Dr. Dewi Tojib, Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, pp. 1-7. Open access
2009	Stern, P & Wright, M 2009, 'Forecasting New Product Trial with Analogous Series', in Dr. Dewi Tojib, Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, pp. 1-6. Open access
2009	Wright, M & Stern, P 2009, 'Consumer Trial and National Product Launches', in Jean-Pierre Helfer & Jean-Louis Nicolas, 38th EMAC Annual Conference 2009 : Marketing and the core disciplines, Audencia, Nantes, pp. 1-6. Open access
2009	Wright, M & Stern, P 2009, 'Predicting the Innovator', in Jean-Pierre Helfer & Jean-Louis Nicolas, 38th EMAC Annual Conference 2009, Audencia, Nantes, pp. 1-6. Open access
2008	Armstrong, JS, Green, KC, Jones, RJ & Wright, M 2008, 'Predicting elections from politicians' faces', 28th annual international symposium on forecasting, International Insitute Of Forecasters, pp. 1-13. Open access
2008	Lee, RYM & Wright, M 2008, 'An Empirical Validation of Conditional Trend Analysis Software', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, ANZMAC, pp. 1-6.
2008	Moore, C, Matthews, C & Wright, M 2008, 'Why Not Switch? Switching Costs and Switching Likelihood', in Professor Kevin Davis SF Fin Martin Fahy F Fin, 13th Annual Finsia- Melbourne centre for financial studies banking and finance conference- risks, governance and regulation in a transforming financial world, Finsia, pp. 1-25.
2008	Moore, C, Wright, M & Matthews, C 2008, 'Is Switching Banks Easy? Perception vs Experience', in Aust of School of Bus- Banking & Finance, 21st Australasian finance and banking conference 2008, University of New South Wales, pp. 1-24. Open access

External engagement & recognition

Collaborations

External engagement & recognition

Collaborations

Organisation	Country
Carlo Cattaneo University	ITALY
Curia Market Research	NEW ZEALAND
Kingston University	UNITED KINGDOM
London South Bank University	UNITED KINGDOM
Massey University	NEW ZEALAND
Massey University Manawatu	NEW ZEALAND
Massey University, Auckland	NEW ZEALAND
Monash University	AUSTRALIA
University College London	UNITED KINGDOM
University of Central Oklahoma	UNITED STATES
University of Exeter	UNITED KINGDOM
University of Pennsylvania	UNITED STATES
University of South Australia	AUSTRALIA
University of Southampton	UNITED KINGDOM
University of Strasbourg	FRANCE
Victoria University	AUSTRALIA

Teaching & student supervision

Research degree supervision

Supervisions from 2010 shown

Thesis title	Student status
An examination of buyer behaviour and market structures in a seafood auction context	Completed
Exploring the link between consumer behaviour and brand associations	Completed
Modelling changes in buyer purchasing behaviour	Completed

more less

Professor Malcolm Wright

About me

About me

UniSA Business

About me

Professional Associations

Experience

Qualifications

Research

Research focus

Projects

Outputs

Books

Journal Articles

Conferences

External engagement & recognition

Collaborations

Collaborations

Teaching & student supervision

Courses and programs

Research degree supervision

Gallery