Dr Margaret Faulkner

Dr Margaret Faulkner is a Senior Lecturer at the University of South Australia and course coordinator of Branding (MARK 3015) and Brand Management (MARK 5031). She is an experienced facilitator in learning online and face-to-face environments who is passionate about disseminating and contributing knowledge of How Brands Grow. She is a Senior Marketing Scientist in the Ehrenberg-Bass Institute of Marketing Science, so brings her experience of working with Corporate Sponsors and the latest research on marketing into her teaching practice. She is also a Certified Practising Marketer of the Australian Institute of Marketing.

Her specific research focus is non-profit marketing, investigating consumer behaviour and how brands grow in the non-profit and charity sector.  This allows non-profit marketers to set strategies with greater confidence and to evaluate their marketing efforts against established benchmarks. Margaret also works with the Institute’s commercial and government clients and has completed the AICD's Governance Foundations for Not-for-Profit Directors course.

Her research experience focuses on strategic brand management. Projects include the evaluation of distinctive brand assets, brand metrics and the effectiveness of advertising across multiple countries. Government agency research projects have provided guidelines on measuring perception as a behaviour change evaluation measure and mapping marketing effort. 2020 research includes informing the Wildlife Welfare Response Working Group's development of the SA Wildlife Recovery Plan.

In the non-profit sector, Margaret has worked on pro-bono and paid research projects. This includes working with AnglicareSA and RSCPA locally, as well as the Australian Red Cross Blood Service. 

Margaret has dual research areas of marketing and higher education.  Her research expertise in higher education developed through working with academics across disciplines as an academic advisor working with staff from 2007 to 2011.

She is an active reviewer for multiple journals in her dual research areas.  Margaret is a member of the editorial review board for the Journal of Advertising Research and a member of college reviewers for Higher Education Research & Development.  She has successfully supervised PhD and Masters by Research students and performed the role of Research Education Portfolio Leader for the School of Marketing from 2013-2014 and in 2020 has returned as a REPL for Tourism students in the Business Unit.

Margaret has disseminated research findings in a variety of outlets: including Nonprofit & Voluntary Sector Quarterly, Journal of Nonprofit and Public sector Marketing, Marketing Letters, Journal of Advertising Research, Higher Education Research & Development, Technological Forecasting & Social Change, Australasian Marketing Journal and the International Journal of Market Research. 

Along with co-authors she received the 2015 Highly Commended paper award for the manuscript ‘Uncovering generalized patterns of brand competition in China’ in the Journal of Product & Brand Management. The same award was granted with co-authors in 2018 for their manuscript 'Brand awareness: revisiting an old metric for a new world'.

CPA Australian Marketing Institute

Qualifications

• Doctor of Philosophy (Marketing) University of South Australia

• Master of Business University of South Australia

• Bachelor of Management University of South Australia

Work history

Senior Research Associate Ehrenberg-Bass Institute for Marketing Science, University of South Australia (2012-present)

Lecturer, School of Marketing, University of South Australia (2012-present)

Postdoctoral Research Fellow, School of Marketing, University of South Australia (2011)

Lecturer, Learning & Teaching Unit, University of South Australia (2007-2011)