Marietta is a highly experienced marketing professional with a well-established advertising agency background and with 15+ years’ experience in strategic account, brand and project management. She has been responsible for building global, European and Australian brands in more than 30 product categories. Her proven ability to develop award-winning communication strategies resulted 17 creative and effectiveness awards. Marietta joined the Ehrenberg-Bass Institute as a Research Associate in 2012, and she undertook her Masters by Research degree at the School of Marketing. Her research interest was in understanding manufacturers and retailers’ price-promotion decisions. Now, she is working on iconic brands at a ... Read more
About me
Marietta is a highly experienced marketing professional with a well-established advertising agency background and with 15+ years’ experience in strategic account, brand and project management. She has been responsible for building global, European and Australian brands in more than 30 product categories. Her proven ability to develop award-winning communication strategies resulted 17 creative and effectiveness awards. Marietta joined the Ehrenberg-Bass Institute as a Research Associate in 2012, and she undertook her Masters by Research degree at the School of Marketing. Her research interest was in understanding manufacturers and retailers’ price-promotion decisions. Now, she is working on iconic brands at a marketing communication agency in Melbourne, and tutoring online at the University of South Australia.
About me
Sales and Marketing Manager (assessed by AIM, 2011),Marketing specialist (assessed by VETASSESS, 2010)
About me
Senior Account Manager at Communicado (from 2015 - present)
Univeristy Tutor at the University of South Australia (from 2012 - present):
- Buyer Concumer Behaviour
- Marketing Principles
- Brand Management
- Market Research
Research Associate at the Ehrenberg-Bass Institute (from 2012 to 2015)
Client Service Director at BBDO Budapest (from 2009 to 2012)
Business Director at Proximity Budapest (from 2004 to 2012)
My Masters by Research thesis project explored the current planning practices and common beliefs of practitioners who drive frequent implementation of price promotions from both the retailers’ and manufacturers’ sides.
Research
My Masters by Research thesis project explored the current planning practices and common beliefs of practitioners who drive frequent implementation of price promotions from both the retailers’ and manufacturers’ sides.
Teaching & student supervision