Mason is a Marketing Scientist for the Ehrenberg-Bass Institute. As a Marketing Scientist, Mason undertakes research projects for local and international brands in a variety of categories, with experience in Laws of Growth, Category Entry Point, and Distinctive Asset research. Mason holds a Bachelor of Business Marketing and Design. His primary research area is focused on investigating cannibalisation across brands and categories for portfolio management.
About me
Mason is a Marketing Scientist for the Ehrenberg-Bass Institute. As a Marketing Scientist, Mason undertakes research projects for local and international brands in a variety of categories, with experience in Laws of Growth, Category Entry Point, and Distinctive Asset research. Mason holds a Bachelor of Business Marketing and Design. His primary research area is focused on investigating cannibalisation across brands and categories for portfolio management.
About me
Research Assistant - Ehrenberg-Bass Institute
Marketing Scientist - Ehrenberg-Bass Institute
Teaching & student supervision