Marketing Scientist at the Ehrenberg-Bass Institute completing a Masters by Research, focusing on exploring the relationship between purchase likelihoods and brand usage. Millie completed a Bachelor of Business (Marketing) at the University of South Australia. She was the recipient of the Proctor and Gamble Prize for outstanding achievement in Marketing Principles in 2020 and the Ehrenberg Scholarship in 2021. She was additionally awarded the Chancellor's Letters of Commendation for 2021 for being in the top 5% of her Academic Unit of Study.
About me
Marketing Scientist at the Ehrenberg-Bass Institute completing a Masters by Research, focusing on exploring the relationship between purchase likelihoods and brand usage. Millie completed a Bachelor of Business (Marketing) at the University of South Australia. She was the recipient of the Proctor and Gamble Prize for outstanding achievement in Marketing Principles in 2020 and the Ehrenberg Scholarship in 2021. She was additionally awarded the Chancellor's Letters of Commendation for 2021 for being in the top 5% of her Academic Unit of Study.
About me
Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science
About me
Tutor of undergraduate marketing courses at the University of South Australia
Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science
My research focuses on understanding the relationship between purchase likelihoods and brand usage.
Research
My research focuses on understanding the relationship between purchase likelihoods and brand usage.
Teaching & student supervision