Ned Smith is a Marketing Scientist for the Ehrenberg-Bass Institute at the UniSA Business School. As a Marketing Scientist, Ned undertakes research projects for brands in various categories, including fast-moving consumer goods, examining their usage of Distinctive Assets and determining if the Laws of Growth apply to their business. Ned holds a Bachelors Degree in Marketing. His research interests centre upon consumer loyalty, particularly the occurrence of repeat purchase erosion over time.
He has experience with guest lecturing and course tutoring.
About me
Ned Smith is a Marketing Scientist for the Ehrenberg-Bass Institute at the UniSA Business School. As a Marketing Scientist, Ned undertakes research projects for brands in various categories, including fast-moving consumer goods, examining their usage of Distinctive Assets and determining if the Laws of Growth apply to their business. Ned holds a Bachelors Degree in Marketing. His research interests centre upon consumer loyalty, particularly the occurrence of repeat purchase erosion over time.
He has experience with guest lecturing and course tutoring.
About me
Bachelor of Business (Marketing) University of South Australia