Dr Nicole Hartnett is a Research Fellow with the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Nicole holds a Bachelor of Management (Marketing), a Master of Business (Research), and PhD in Philosophy (Marketing), all from the University of South Australia.
The School and Institute together represent both a world-class academic research centre and commercial market research provider, dedicated to developing scientific marketing knowledge. Nicole’s research interests primarily relate to advertising creativity and effectiveness, brand identity, and brand health measurement. She has published in refereed academic journals, including the Journal of Advertising, the European Journal of Marketing,... Read more
About me
Dr Nicole Hartnett is a Research Fellow with the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Nicole holds a Bachelor of Management (Marketing), a Master of Business (Research), and PhD in Philosophy (Marketing), all from the University of South Australia.
The School and Institute together represent both a world-class academic research centre and commercial market research provider, dedicated to developing scientific marketing knowledge. Nicole’s research interests primarily relate to advertising creativity and effectiveness, brand identity, and brand health measurement. She has published in refereed academic journals, including the Journal of Advertising, the European Journal of Marketing, and the Australasian Marketing Journal.
Dr Hartnett has extensive experience in conducting high-quality marketing research and translating discoveries into relevant, actionable insights for marketing professionals. Nicole has worked with many of the Institute's sponsors in varied industries, including manufacturers of consumer packaged goods, service providers, retailers, and television networks. For a list of the Institute's sponsors, see: https://www.marketingscience.info/clients/
Nicole coordinates courses at both undergraduate and postgraduate levels, and is an active research degree supervisor for students in the areas of advertising, media, and branding.
About me
Doctor of Philosophy University of South Australia
Master of Business University of South Australia
Bachelor of Management (Marketing) University of South Australia
Research Fellow, University of South Australia Business School (2016-present)
Senior Marketing Scientist, Ehrenberg-Bass Institute for Marketing Science, University of South Australia (2010-present)
Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia (2008-2010)
Research Assistant, Ehrenberg-Bass Institute for Marketing Science, University of South Autralia (2005-2007)
Research
Research since 2008 is shown below. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2016 |
Open access
13
10
23
|
| 2016 |
Open access
1
2
8
|
| Year | Output |
|---|---|
| 2013 |
|
| 2013 |
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| Year | Output |
|---|---|
| 2019 |
|
| 2018 |
1
7
|
| 2017 |
1
1
|
| 2017 |
2
1
|
| 2016 |
Open access
13
10
23
|
| 2016 |
Open access
2
|
| 2016 |
Open access
1
2
8
|
| 2016 |
Open access
2
2
|
| Year | Output |
|---|---|
| 2011 |
Open access
|
| 2011 |
Open access
|
| 2010 |
Open access
|
| 2010 |
Open access
|
| 2008 |
|
| 2008 |
|
External engagement & recognition
| Organisation | Country |
|---|---|
| MediaScience | UNITED STATES |
| University of South Australia | AUSTRALIA |
External engagement & recognition
Committee Member (2018-2019), Australian Marketing Institute South Australia
Committee Member (2010-2012), Marketing Week, an Australian Marketing Institute conference
Teaching & student supervision
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| How to schedule online and social media advertising for sales effectiveness and brand growth | Current |
| More than meets the eye. Audio branding tactics and advertising memory | Current |
| What happens when brands stop/restart advertising? | Current |
| Comparing advertising avoidance across television viewing devices | Completed |
| How does childhood brand exposure influence buying behaviour and brand recognition in adulthood? | Completed |
| What happens when brands stop advertising? Documenting long-term sales trends | Completed |
| What matters in media? An investigation of media decision makers' perceptions of value | Completed |
