Peilin is a Lecturer & Course Coordinator at UniSA Business School and a Senior Marketing Scientist at the Ehrenberg-Bass Institute.
She has experience teaching a range of Marketing courses. She also leads and manages research projects for global and international sponsors at the Institute. Her research interest includes consumer behaviour and advertising effectiveness. Her research has been published in the Journal of Retailing and Consumer Services.
About me
Peilin is a Lecturer & Course Coordinator at UniSA Business School and a Senior Marketing Scientist at the Ehrenberg-Bass Institute.
She has experience teaching a range of Marketing courses. She also leads and manages research projects for global and international sponsors at the Institute. Her research interest includes consumer behaviour and advertising effectiveness. Her research has been published in the Journal of Retailing and Consumer Services.
About me
Doctor of Philosophy University of South Australia
Master of Business University of South Australia
Bachelor of Management (Marketing) University of South Australia
PhD thesis: "Out of Sight…What Happens to Brand Share, Penetration, and Loyalty When Advertising Stops?"
Research
Research outputs for the last seven years are shown below. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2020 |
16
10
1
|
| 2018 |
|
| 2015 |
Open access
20
19
|
| Year | Output |
|---|---|
| 2020 |
16
10
1
|
| 2015 |
Open access
20
19
|
Research
PhD thesis: "Out of Sight…What Happens to Brand Share, Penetration, and Loyalty When Advertising Stops?"
External engagement & recognition
| Organisation | Country |
|---|---|
| University of South Australia | AUSTRALIA |
External engagement & recognition
| Engagement/recognition | Year |
|---|---|
Research Training Program international ScholarshipDepartment of Education and Training, Australian Government |
2018 |
Teaching & student supervision
