Miss Peilin Phua

Peilin Phua is a Senior Marketing Scientist at the Ehrenberg-Bass Institute. She specialises in consumer buying behaviour and advertising effectiveness. Her current research is documenting sales and buying patterns when brands stop and re-start advertising.

Peilin is actively involved in research projects for the many sponsors at the Institute, including domestic and international brands across a range of categories such as home care, grocery staples, retailing, and insurance. Peilin has experience in research design, data analysis, and reporting for brand health audits, distinctive asset measurement, and category entry point research.

Peilin also tutors and guest lectures Marketing courses at the university. Some past courses include Advertising, Marketing Analytics, Consumer Behaviour, and Branding.