Peilin is a Marketing Scientist at the Ehrenberg-Bass Institute. Peilin’s main research interest is investigating the temporal aspects of brand loyalty. Her current research focus investigates the influence of childhood brand exposure on buying behaviour and brand recognition in adulthood.
Peilin is actively involved in various research projects for the many sponsors at the Institute. She has extensive experience in quantitative analysis, questionnaire design, and brand health tracking.
She is currently teaching Advertising (MARK 2007). She previously tutored Market Analysis (MARK 2010), Consumer Behaviour (MARK 1008), and Sales & Distribution Management (MARK 2013).
About me
Peilin is a Marketing Scientist at the Ehrenberg-Bass Institute. Peilin’s main research interest is investigating the temporal aspects of brand loyalty. Her current research focus investigates the influence of childhood brand exposure on buying behaviour and brand recognition in adulthood.
Peilin is actively involved in various research projects for the many sponsors at the Institute. She has extensive experience in quantitative analysis, questionnaire design, and brand health tracking.
She is currently teaching Advertising (MARK 2007). She previously tutored Market Analysis (MARK 2010), Consumer Behaviour (MARK 1008), and Sales & Distribution Management (MARK 2013).
Research
Journal Publications:
Phua, P, Page, B & Bogomolova, S 2015, 'Validating Bluetooth logging as metric for shopper behaviour studies', Journal of Retailing and Consumer Services, vol. 22, pp. 158-163.
Conference Proceedings:
Phua, P, Kennedy, K, Trinh, G, Page, B & Hartnett, N 2016, 'Older consumers and long-established brands: Exploring the whys on their brand choices', Australian & New Zealand Marketing Academy, Christchurch, New Zealand.
Teaching & student supervision