Dr Peilin Phua BMgmt (Mktg), MBus, PhD
Lecturer in Marketing (UniSA Business) and Senior Marketing Scientist (Ehrenberg-Bass Institute)
Dr Phua has taught at the University of South Australia at both undergraduate and postgraduate levels for a decade. She adopts a student-centered teaching approach to cultivate interests and promote lifelong learning.
Dr Phua also works closely with the industry via the Ehrenberg-Bass Institute. She works with insights and marketing professionals from various industries across the world. Dr Phua's most recent research projects are on mental availability, category entry point, and media review.
Some of Dr... Read more
About me
Dr Peilin Phua BMgmt (Mktg), MBus, PhD
Lecturer in Marketing (UniSA Business) and Senior Marketing Scientist (Ehrenberg-Bass Institute)
Dr Phua has taught at the University of South Australia at both undergraduate and postgraduate levels for a decade. She adopts a student-centered teaching approach to cultivate interests and promote lifelong learning.
Dr Phua also works closely with the industry via the Ehrenberg-Bass Institute. She works with insights and marketing professionals from various industries across the world. Dr Phua's most recent research projects are on mental availability, category entry point, and media review.
Some of Dr Phua's research interests include consumer buying behaviour and advertising effectiveness. Her work has been published in peer-reviewed journals, industry reports, and presented at international conferences.
Dr Phua's industry and academic research experiences enable her to bring current and relevant knowledge to the classroom.
About me
| Date | Title |
|---|---|
| 11/02/2021 |
Maximise Distinctive Assets on WARC (World Advertising Research Center) , https://www.warc.com/newsandopinion/opinion/maximise-distinctive-assets/4000 |
About me
Doctor of Philosophy University of South Australia
Master of Business University of South Australia
Bachelor of Management (Marketing) University of South Australia
Research
Excludes commercial-in-confidence projects.
Specialised Research Services at the Ehrenberg-Bass Institute.
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2023 |
|
| 2020 |
Open access
19
12
1
|
| 2015 |
Open access
22
19
|
External engagement & recognition
| Organisation | Country |
|---|---|
| University of South Australia | AUSTRALIA |
External engagement & recognition
| Engagement/recognition | Year |
|---|---|
Research Training Program international ScholarshipDepartment of Education and Training, Australian Government |
2018 |
Teaching & student supervision
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| Investigating logo redesigns | Current |
| When are suggestive brand names useful? | Current |
