Professor Peter O'Connor

Professor in Strategic Management UniSA Business

City West Campus (WL4-31)
tel +61 8 830 20288

email Peter.OConnor@unisa.edu.au

Available for media comment
Research Degree Supervisor

About me

Digital Business
Online Business
B2C
Hotel Distribution and Online Marketing

Dr. Peter O'Connor is Professor of Strategic Management at University of South Australia Business School. His primary research, teaching and consulting interests focus on the use of technology in online retailing and marketing. Prior to joining the UniSA, Peter founded the Chair in Digital Disruption, sponsored by BNP Paribas, at Essec Business School in Paris France. He taught, and held a number of senior administrative positions, at Essec for over 25 years, serving as both Director of MBA Programs and Dean of Academic Programs at various stages. In addition, he has regularly taught executive education seminars at London Business School; held visiting positions at both the Johnson Graduate Business School and the School of Hotel... Read more

UniSA Business

Recognised and respected for our quality education, career outcomes and research expertise, UniSA Business creates leaders for change and transforms modern business practice.

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About me

In the media

Date	Title
25/07/2022	Is monetization of hotel guest and loyalty membership data a good or bad thing?, https://www.hospitalitynet.org/viewpoint/125000163/126001690.html
23/06/2022	HNtv Solution Providers - Peter O'Connor in conversation with Cendyn's CMO Michael Bennet, https://www.hospitalitynet.org/video/69002172.html
18/05/2022	Driving direct bookings: Key priorities for your website, https://www.hospitalitynet.org/viewpoint/125000157.html
18/05/2022	Driving direct bookings: Maximise the potential of your brand website, https://www.hospitalitynet.org/video/69002147.html
04/05/2022	The Indirect Distribution Dilemma, https://www.hospitalitynet.org/video/69002139.html
25/04/2022	Is the new crop of OTAs a threat or an opportunity for hoteliers?, https://www.hospitalitynet.org/viewpoint/125000154/126001591.html
09/04/2022	Will OTA penetration come back to pre-COVID levels?, https://www.hospitalitynet.org/viewpoint/125000155.html
01/03/2022	The single biggest opportunity in digital marketing for hotels in 2022, https://www.hospitalitynet.org/viewpoint/125000147/126001517.html
17/12/2021	HNtv INSIDERS: Hotel brands, OTAs and the future of digital, https://www.hospitalitynet.org/video/69002074.html
22/11/2021	HNtv INSIDERS: Online marketing, customer data and crypto – are hotels being left behind?, https://www.hospitalitynet.org/video/69002062.html
15/11/2021	HNtv INSIDERS: Hotel technology, loyalty and the guest experience, https://www.hospitalitynet.org/news/4107555.html
27/09/2021	Is hotel metasearch a distribution or advertising channel?, https://www.hospitalitynet.org/viewpoint/125000133/126001306.html
27/09/2021	HNtv INSIDERS: Discussing drivers of lasting change in hotel distribution, https://www.hospitalitynet.org/video/69002005.html
23/06/2021	Working with OTAs: The Indirect Distribution Dilemma, https://www.hospitalitynet.org/opinion/4105032.html
15/06/2021	How to generate more core and non-core ancillary revenues for your hotel?, https://www.hospitalitynet.org/viewpoint/125000117/126001147.html
22/04/2021	Google is phasing out third-party cookies... Will it impact hotel marketing?, https://www.hospitalitynet.org/viewpoint/125000098/126001003.html
22/02/2021	COVID-19’s effects on future pro-environmental traveler behavior, https://www.hospitalitynet.org/opinion/4103086.html
27/11/2020	How big of a threat to the hospitality industry is Airbnb’s upcoming IPO?, https://www.hospitalitynet.org/viewpoint/125000082/126000831.html
19/10/2020	Amazon Explore - Is This Another Attempt to Enter the Travel Industry?, https://www.hospitalitynet.org/viewpoint/125000080/126000784.html
28/09/2020	Is there future for the “new” Thomas Cook?, https://www.hospitalitynet.org/viewpoint/125000077/126000753.html
23/09/2020	What does the future hold for bed banks?, https://www.hospitalitynet.org/viewpoint/125000075/126000732.html
06/07/2020	Is Expedia's recovery program a genuine help for Hoteliers?, https://www.hospitalitynet.org/viewpoint/125000056/126000638.html
08/06/2020	Online Travel: Can Anyone Challenge The Supremacy Of Booking And Expedia?, https://www.hospitalitynet.org/opinion/4099064.html
27/01/2020	Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?, https://www.hospitalitynet.org/viewpoint/125000038/126000415.html
21/01/2020	Will the value of brands remain sustainable in today's distribution age?, https://www.hospitalitynet.org/viewpoint/125000030.html
23/12/2019	Is Personalization in Hospitality Dead or Alive?, https://www.hospitalitynet.org/viewpoint/125000035/126000363.html
18/11/2019	Is Rate Parity Good Or Bad For Hoteliers?, https://www.hospitalitynet.org/viewpoint/125000026/126000290.html
12/11/2019	Is OYO Hotels the next WeWork of the hospitality industry?, https://www.hospitalitynet.org/viewpoint/125000025/126000268.html
30/09/2019	Wholesale distribution is poisoned: Could an OTA be the antidote?, https://www.hospitalitynet.org/viewpoint/125000021/126000235.html

Research

Research focus

Tourism
Marketing
Commercial Services
Business and Management
Booking.Com

Research

Outputs

Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus

Open access indicates that an output is open access.

Highlights

Year	Output
2024	Abdullah, S, Van Cauwenberge, P, Vander Bauwhede, H & O'Connor, P 2024, 'Review ratings, sentiment in review comments, and restaurant profitability: firm-level evidence', Cornell Hospitality Quarterly: Hospitality Leadership Through Learning, vol. 65, no. 3, pp. 280-402. Open access
2024	O'Connor, P 2024, 'The democratization of tourism distribution: a Horizon 2050 paper', Tourism Review, online, pp. 1-11. Open access 2
2024	Yang, R, Wibowo, S & O'Connor, P 2024, 'The dark side of applying Unified Theory of Acceptance and Use of Technology: behavioral intentions toward food addiction and food waste among food delivery applications' users in China', Journal of Sustainable Tourism, in press, pp. 1-22. 2 2 2
2023	Buhalis, D, O'Connor, P & Leung, R 2023, 'Smart hospitality: from smart cities and smart tourism towards agile business ecosystems in networked destinations', International Journal of Contemporary Hospitality Management, vol. 35, no. 1, pp. 369-393. Open access 107 69 5

Books

Year	Output
2018	O'Connor, P 2018, Reviewed!: The hotelier's unofficial guide to managing your online reputation on TripAdvisor, online travel agencies, google and elsewhere, Soft Solutions, Ireland.
2017	O'Connor, P 2017, Hotel yearbook 2017: special edition - digital marketing, ESSEC Business School, France.
2008	O'Connor, P, Hopken, W & Gretzel, U 2008, Information and communication technologies in tourism 2008: proceedings of the international conference in Innsbruck, Austria, 2008, Springer, Austria.

Chapters

Year	Output
2024	O'Connor, P 2024, 'Tourism enterprises and distribution: the effects of online food delivery platforms and online travel agencies', in R Hallak & C Lee (eds), Handbook of Tourism Entrepreneurship, Edward Elgar Publishing, UK, ch. 26, pp. 371-383. 1
2023	Assaker, G & O'Connor, P 2023, 'Using PLS-SEM to test for the moderation effects of continuous variables in hospitality and tourism studies', in F Okumus, S Mostafa Rasoolimanesh & S Jahani (eds), Cutting Edge Research Methods in Hospitality and Tourism, Emerald Publishing Limited, UK, ch. 3, pp. 29-51. Open access 6
2023	O'Connor, P 2023, 'Intermediation, disintermediation and reintermediation: tourism distribution in the electronic age', in AM Morrison & D Buhalis (eds), Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand, Taylor and Francis, US, ch. 14, pp. 179-188. Open access 2
2022	O'Connor, P & Assaker, G 2022, 'eWOM platforms', in D Buhalis (ed.), Encyclopedia of Tourism Management and Marketing, Edward Elgar, UK, pp. 1-4.
2022	O'Connor, P & Buhalis, D 2022, 'Distribution', in D Buhalis (ed.), Encyclopedia of Tourism Management and Marketing, Edward Elgar, UK, pp. 1-5.
2022	O'Connor, P 2022, 'Brandjacking in paid search: an unresolved problem', in A Hanlon & TL Tuten (eds), The SAGE Handbook of Digital Marketing, SAGE, UK, ch. 29, pp. 515-528. Open access
2022	O'Connor, P 2022, 'Data privacy and the travel sector', in Z Xiang et al. (eds.), Handbook of e-Tourism, Springer, Switzerland, ch. 6, pp. 1591-1604. Open access
2022	O'Connor, P 2022, 'Electronic distribution', in D Buhalis (ed.), Encyclopedia of Tourism Management and Marketing, Edward Elgar, UK, vol. 2, pp. 48-51.
2022	O'Connor, P 2022, 'Hotels and online travel agencies: a partnership made in heaven?', in G Aktas & M Kozak 9eds.), International Case Studies in Tourism Marketing, Routledge, UK, ch. 13, pp. 119-133.
2022	O'Connor, P 2022, 'Metasearch', in D Buhalis (ed.), Encyclopedia of Tourism Management and Marketing, Edward Elgar, UK, pp. 195-198.
2022	O'Connor, P 2022, 'Online Travel Agency (OTA)', in D Buhalis (ed.), Encyclopedia of Tourism Management and Marketing, Edward Elgar, UK, pp. 1-3.
2021	O'Connor, P 2021, 'Digital transformation: the blurring of organizational boundaries in hotel distribution', in MA Gardini et al. (eds.), The Routledge Companion To International Hospitality Management, Routledge, US, ch. 11, 142-151. Open access
2021	O'Connor, P 2021, 'Online tracking using cookies and similar technologies: an analysis of hotel company practices', in A Hassan & A Sharma (eds.), The Emerald Handbook of ICT in Tourism and Hospitality, Emerald Publishing Limited, UK, ch. 2, pp. 33-44. Open access 1
2017	O'Connor, P 2017, 'Hotels and social media', in RC Wood (ed.), Hotel Accommodation Management, Taylor & Francis, UK, ch. 11, pp. 138-151. 2
2016	O'Connor, P 2016, 'Distribution channel management in hotel chains', in M Ivanova, S Ivanov & VP Magnini (eds), The Routledge Handbook of Hotel Chain Management, Taylor & Francis, UK, ch. 21, pp. 251-261. 7
2013	O'Connor, P 2013, 'Hotels and the internet', in RC Wood (ed.), Key Concepts in Hospitality Management, Sage, US, ch. 16, pp. 72-77.
2013	O'Connor, P 2013, 'Information technology in hospitality', in RC Wood (ed.), Key Concepts in Hospitality Management, Sage, US, ch. 22, pp. 100-105.
2011	O'Connor, P, Wang, Y & Li, X 2011, 'Web 2.0, the online community and destination marketing', in Y Wang & A Pizam (eds), Destination Marketing and Management: Theories and Applications, CABI, UK, ch. 14, pp. 225-243. 9
2008	O'Connor, P 2008, 'Distribution channels and e-commerce', in H Oh & A Pizam (eds), Handbook of Hospitality Marketing Management, Elsevier, US, ch. 7, pp. 186-208.
2008	O'Connor, P 2008, 'Electronic distribution', in P Jones (ed.), Handbook of Hospitality Operations and IT, Elsevier, US, ch. 7, pp. 139-166.
2008	O'Connor, P 2008, 'Intercontinental hotel group: dealing with online intermediaries', in R Egger & D Buhalis (eds), eTourism Case Studies: Management and Marketing Issues, Elsevier, US, ch. 1, pp. 15-22. 3
2008	O'Connor, P 2008, 'Trademark infringement in pay-per-click advertising', in S Bandyopadhyay (ed.), Contemporary Research in E-Branding, IGI Global, US, ch. 10, pp. 148-160. 5

Journal Articles

Year	Output
2024	Abdullah, S, Van Cauwenberge, P, Vander Bauwhede, H & O'Connor, P 2024, 'Review ratings, sentiment in review comments, and restaurant profitability: firm-level evidence', Cornell Hospitality Quarterly: Hospitality Leadership Through Learning, vol. 65, no. 3, pp. 280-402. Open access
2024	Bapiri, J, Esfandiar, K & O'Connor, P 2024, 'Business models of multisided platforms for in-destination tours and activities: a morphological analysis approach', Journal of Travel and Tourism Marketing, vol. 41, no. 6, pp. 828-848. Open access 1 1 1
2024	Bulchand-Gidumal, J, Secin, EW, O'Connor, P & Buhalis, D 2024, 'Artificial intelligence's impact on hospitality and tourism marketing: exploring key themes and addressing challenges', Current Issues in Tourism, vol. 27, no. 14, pp. 2345-2362. Open access 55 37 6
2024	Noghan, N, O'Connor, P & Sigala, M 2024, 'Accessible tourism: how people with vision impairment and blindness experience tourism and 'see' the invisible', vol. 79, no. 7, pp. 1-6. Open access 3 3
2024	O'Connor, P 2024, 'Non-fungible tokens and hotel distribution: a misguided development', Annals of Tourism Research Empirical Insights, vol. 5, no. 2, article no. 100144, pp. 1-2. Open access
2024	O'Connor, P 2024, 'The democratization of tourism distribution: a Horizon 2050 paper', Tourism Review, online, pp. 1-11. Open access 2
2024	O'Connor, P, Esfandiar, K & Hallak, R 2024, 'Resilience for hospitality and tourism enterprises: a review and directions for future research', Tourism Analysis, online.
2024	Rasul, T, Weng, ML, O'Connor, P, Ahmad, A, Farhad, K, de Oliveira Santini, F & Ladeira, WJ 2024, 'Immersive virtual reality experiences: boosting potential visitor engagement and attractiveness of natural world heritage sites', Asia Pacific Journal of Tourism Research, vol. 29, no. 5, pp. 515-526. Open access 3 3 1
2024	Yang, R, Wibowo, S & O'Connor, P 2024, 'The dark side of applying Unified Theory of Acceptance and Use of Technology: behavioral intentions toward food addiction and food waste among food delivery applications' users in China', Journal of Sustainable Tourism, in press, pp. 1-22. 2 2 2
2023	Assaker, G & O'Connor, P 2023, 'Hotel guests' revisit intentions post-COVID-19: reexamining the role of service quality, CSR, and reputation while accounting for guests' trepidation', Tourism Analysis, vol. 28, no. 3, pp. 455-467. 4 4
2023	Assaker, G & O'Connor, P 2023, 'The importance of green certification labels/Badges in online hotel booking choice: a conjoint investigation of consumers' preferences pre- and post-COVID-19', Cornell Hospitality Quarterly: Hospitality Leadership Through Learning, vol. 64, no. 4, pp. 401-414. Open access 2 2
2023	Buhalis, D, O'Connor, P & Leung, R 2023, 'Smart hospitality: from smart cities and smart tourism towards agile business ecosystems in networked destinations', International Journal of Contemporary Hospitality Management, vol. 35, no. 1, pp. 369-393. Open access 107 69 5
2023	O'Connor, P 2023, 'Small- and medium-sized tourism enterprises and smart tourism: tourism agenda 2030 perspective article', Tourism Review, vol. 78, no. 2, pp. 339-343. 15 9 3
2023	Weng, ML, O'Connor, P, Nair, S, Soleimani, S & Rusel, T 2023, 'A foundational theory of ethical decision-making: the case of marketing professionals', Journal of Business Research, vol. 158, article no. 113579, pp. 1-14. Open access 18 13 1
2023	Yang, R, O'Connor, P & Wibowo, S 2023, 'Unpacking risk aversion and uncertainty avoidance: an analysis from a tourists' personality traits and information search perspective', Tourism Recreation Research, online, pp. 1-21. 2 2
2022	Abdullah, S, Van Cauwenberge, P, Bauwhede, HV & O'Connor, P 2022, 'User-generated reviews and the financial performance of restaurants', International Journal of Contemporary Hospitality Management, vol. 34, no. 10, pp. 3697-3714. Open access 9 9
2022	Abdullah, S, Van Cauwenberge, P, Vander Bauwhede, H & O'Connor, P 2022, 'The indirect distribution dilemma: assessing the financial impact of participation in Booking.com for hotels', Tourism Review, vol. 77, no. 4, pp. 1024-1042. Open access 11 7 16
2022	O'Connor, P & Assaker, G 2022, 'Examining the antecedents and effects of hotel corporate reputation on customers' loyalty and citizenship behavior: an integrated framework', Journal of Hospitality Marketing and Management, vol. 31, no. 5, pp. 640-661. Open access 20 17 1
2021	Assaker, G & O'Connor, P 2021, 'eWOM platforms in moderating the relationships between political and terrorism risk, destination image, and travel intent: the case of Lebanon', Journal of Travel Research, vol. 60, no. 3, pp. 503-519. 45 48
2020	Assaker, G, Hallak, R & O'Connor, P 2020, 'Examining heterogeneity through response-based unit segmentation in PLS-SEM: a study of human capital and firm performance in upscale restaurants', Current Issues in Tourism, vol. 23, no. 2, pp. 137-152. Open access 23 20
2020	Assaker, G, O'Connor, P & El-Haddad, R 2020, 'Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels', Journal of Hospitality Marketing and Management, vol. 29, no. 8, pp. 934-955. 79 67
2020	Colicev, A & O'Connor, P 2020, 'How social media impacts brand value: the mediating role of customer satisfaction', Multidisciplinary Business Review, vol. 13, no. 1, pp. 82-96. Open access
2019	Colicev, A, Kumar, A & O'Connor, P 2019, 'Modeling the relationship between firm and user generated content and the stages of the marketing funnel', International Journal of Research in Marketing, vol. 36, no. 1, pp. 100-116. 140 119 14
2018	Colicev, A, Malshe, A, Pauwels, K & O'Connor, P 2018, 'Improving consumer mindset metrics and shareholder value through social media: the different roles of owned and earned media', Journal of Marketing, vol. 82, no. 1, pp. 37-56. 215 175 46
2018	Hallak, R, Assaker, G, O'Connor, P & Lee, C 2018, 'Firm performance in the upscale restaurant sector: the effects of resilience, creative self-efficacy, innovation and industry experience', Journal of Retailing and Consumer Services, vol. 40, pp. 229-240. Open access 119 102 61
2016	Colicev, A, O'Connor, P & Vinzi, VE 2016, 'Is investing in social media really worth it? How brand actions and user actions influence brand value', Service Science, vol. 8, no. 2, pp. 152-168. 34 36
2014	Assaker, G, Hallak, R, Vinzi, VE & O'Connor, P 2014, 'An empirical operationalization of countries' destination competitiveness using partial least squares modeling', Journal of Travel Research, vol. 53, no. 1, pp. 26-43. 56 38
2014	Hallak, R, Assaker, G & O'Connor, P 2014, 'Are family and nonfamily tourism businesses different? An examination of the entrepreneurial self-efficacy-entrepreneurial performance relationship', Journal of Hospitality and Tourism Research, vol. 38, no. 3, pp. 388-413. 70 59
2014	Hashim, NH, Murphy, J, Doina, O & O'Connor, P 2014, 'Bandwagon and leapfrog effects in internet implementation', International Journal of Hospitality Management, vol. 37, pp. 91-98. 16 12 6
2013	Assaker, G, Hallak, R, O'Connor, P & Vinzi, VE 2013, 'Partial least squares path modelling (PLSPM): a new direction for research in tourism and hospitality', Journal of Travel and Tourism Research, vol. 13, no. 1/2, pp. 158-179.
2013	Hallak, R, Assaker, G & O'Connor, P 2013, 'Profiling tourism SMEs according to owners' support for community: a cluster analysis approach', Tourism Analysis, vol. 18, no. 6, pp. 691-705. 5 4
2011	Assaker, G, Esposito Vinzi, V & O'Connor, P 2011, 'Modeling a causality network for tourism development: an empirical analysis', Journal of Modelling in Management, vol. 6, no. 3, pp. 258-278. 15
2011	Assaker, G, Vinzi, VE & O'Connor, P 2011, 'Examining the effect of novelty seeking, satisfaction, and destination image on tourists' return pattern: a two factor, non-linear latent growth model', Tourism Management, vol. 32, no. 4, pp. 890-901. 363 324
2011	Assaker, G, Vinzi, VE & O'Connor, P 2011, 'Extending a tourism causality network model: a cross-country, multigroup empirical analysis', Tourism and Hospitality Research, vol. 11, no. 4, pp. 258-277. 6 6
2011	Koo, B, Mantin, B & O'Connor, P 2011, 'Online distribution of airline tickets: should airlines adopt a single or a multi-channel approach?', Tourism Management, vol. 32, no. 1, pp. 69-74. 58 48
2010	Hashim, NH, Murphy, J, Purchase, S & O'Connor, P 2010, 'Website and email adoption by Malaysian hotels', International Journal of Hospitality Management, vol. 29, no. 1, pp. 194-196. 25 20
2010	O'Connor, P 2010, 'Managing a hotel's image on Tripadvisor', Journal of Hospitality Marketing and Management, vol. 19, no. 7, pp. 754-772. 394
2009	O'Connor, P 2009, 'Pay-per-click search engine advertising: are hotel trademarks being abused?', Cornell Hospitality Quarterly: Hospitality Leadership Through Learning, vol. 50, no. 2, pp. 232-244. 21 19
2008	O'Connor, P 2008, 'E-mail marketing by international hotel chains: an industry-practices update', Cornell Hospitality Quarterly: Hospitality Leadership Through Learning, vol. 49, no. 1, pp. 42-52. 11 14
2008	O'Connor, P 2008, 'Managing hospitality information technology in Europe: issues, challenges and priorities', Journal of Hospitality Marketing and Management, vol. 17, no. 1-2, pp. 59-77. 16

Conferences

Year	Output
2021	O'Connor, P 2021, 'Loyalty programs and direct website performance: an empirical analysis of global hotel brands', in W Wörndl, C Koo & JL Stienmetz (eds), Springer, pp. 150-161. Open access
2016	Colicev, A & O'Connor, P 2016, 'The impact of brand actions on Facebook on the consumer mind-set', Social Media: The Good, the Bad, and the Ugly. I3E 2016, Springer, v 9844, pp. 128-133. Open access
2015	O'Connor, P & Colicev, A 2015, 'Traditional vs. social media: effects on brand value', in CA Enz & R Verma (eds), The New Science of Service Innovation: Part 3 Select Research on Technology Symposium, Cornell University, vol. 15, no. 18, pp. 3-5. Open access
2011	O'Connor, P 2011, 'Assessing the global e-readiness of hotel chain websites', in S Rotchanakitumnuai & L Kaewkitipong (eds), 11th International Conference on Electronic Business: Borderless E-Business for the Next Decade, ICEB 2011, ICEB, pp. 168-174. Open access
2010	O'Connor, P & Murphy, J 2010, 'Hotel domain name adoption and implementation', in U Gretzel, R Law & M Fuchs (eds), Information and Communication Technologies in Tourism 2010, Springer, pp. 1-12. 1
2009	O'Connor, P 2009, 'Global e-Readiness of hotel chain websites', in W Hopken, U Gretzel & R Law (eds), Information and Communication Technologies in Tourism 2009, Springer, pp. 297-308.
2008	O'Connor, P 2008, 'User-generated content and travel: a case study on Tripadvisor.com', in P O'Connor, W Hopken & U Gretzel (eds), Information and Communication Technologies in Tourism 2008, Springer, pp. 47-58.

Reports

Year	Output
2017	Avery, J, Dev, CS & O'Connor, P 2017, Accor: strengthening the brand with digital marketing, Harvard Business Publishing, US.
2016	Colicev, A, Malshe, A, Pauwels, K & O'Connor, P 2016, How earned and owned social media impact shareholder value through consumer mindset metrics, Marketing Science Institute, US. Open access
2016	O'Connor, P 2016, Envisioning the future of hotel distribution and online marketing, Siteminder, Australia. Open access
2015	O'Connor, P, Merten, R, Eisenbeis, F & Sileo, L 2015, Independent lodging market: marketing, distribution and technology strategies for non-branded properties, Northstar Travel Media LLC, US.

External engagement & recognition

Collaborations

External engagement & recognition

Collaborations

Organisation	Country
Aalto University	FINLAND
Australian Institute of Business	AUSTRALIA
Bocconi University	ITALY
Bournemouth University	UNITED KINGDOM
Bournemouth University Business School	UNITED KINGDOM
Central Queensland University	AUSTRALIA
ECCA GmbH - eTourism Competence Center Austria	AUSTRIA
Edith Cowan University	AUSTRALIA
ESSEC Business School	FRANCE
Essec Business School, Paris	FRANCE
Ghent University	BELGIUM
HCT - Dubai Men's College	UNITED ARAB EMIRATES
I-Shou University	TAIWAN
Kaplan Business School	AUSTRALIA
Lebanese American University	LEBANON
Nazarbayev University	KAZAKHSTAN
North-Eastern University	THAILAND
Ozyegin University	TURKEY
Sheffield Hallam University	UNITED KINGDOM
Sunway University	MALAYSIA
Texas A and M University	UNITED STATES
Universidad de Las Palmas de Gran Canaria	SPAIN
University of Algarve	PORTUGAL
University of Asia Pacific	BANGLADESH
University of Central Florida	UNITED STATES
University of Kurdistan	IRAN
University of Otago	NEW ZEALAND
University of South Australia	AUSTRALIA
University of Technology Malaysia	MALAYSIA
University of Texas at San Antonio	UNITED STATES
University of Waterloo	CANADA
University of Western Australia	AUSTRALIA
Woxsen University	INDIA

External engagement & recognition

Engagement/recognition	Year
Associate Editor Tourism Review	2023
Associate Editor Cornell Hotel Administration Quarterly	2023
Editorial Board Member Journal of Hospitality & Tourism Technology	2023
Editorial Board Member International Journal of Hospitality Information Technology	2023
Editorial Board Member International Journal of Hospitality Management	2023
Editorial Board Member Journal of Services Management	2023
Editorial Board Member Journal of Hospitality & Tourism Research	2023
Editorial Board Member Journal of Information Technology and Tourism	2023
Associate Editor Cornell Hotel Administration Quarterly	2022
Associate Editor Tourism Review	2022
Editorial Board Member Journal of Services Management	2022
Editorial Board Member Journal of Hospitality & Tourism Technology	2022
Editorial Board Member Journal of Hospitality & Tourism Research	2022
Editorial Board Member International Journal of Hospitality Information Technology	2022
Editorial Board Member International Journal of Hospitality Management	2022
Editorial Board Member Journal of Information Technology and Tourism	2022
Associate Editor Cornell Hotel Administration Quarterly	2021
Editorial Board Member Journal of Hospitality & Tourism Technology	2021
Editorial Board Member Journal of Hospitality & Tourism Research	2021
Editorial Board Member Journal of Information Technology and Tourism	2021
Editorial Board Member International Journal of Contemporary Hospitality Management	2021
Editorial Board Member Tourism and Hospitality Planning and Development	2021
Editorial Board Member International Journal of Hospitality Management	2021
Editorial Board Member Journal of Services Management	2021
Associate Editor Cornell Hotel Administration Quarterly	2020
Editorial Board Member Journal of Information Technology and Tourism	2020
Editorial Board Member Journal of Hospitality & Tourism Technology	2020
Editorial Board Member Journal of Hospitality & Tourism Research	2020
Editorial Board Member Hotel Management International	2020
Editorial Board Member Tourism and Hospitality Planning and Development	2020
Editorial Board Member Journal of Services Management	2020
Editorial Board Member International Journal of Hospitality Management	2020
Editorial Board Member International Journal of Contemporary Hospitality Management	2020
Editorial Board Member International Journal of Hospitality Information Technology	2020
Associate Editor Cornell Hotel Administration Quarterly	2019
Award and Competition 2019 Overall Global Winner: Accor: Strengthening the Brand with Digital Marketing" The Case Centre	2019
Editorial Board Member International Journal of Contemporary Hospitality Management	2019
Editorial Board Member Tourism and Hospitality Planning and Development	2019
Editorial Board Member Journal of Hospitality & Tourism Technology	2019
Editorial Board Member Hotel Management International	2019
Editorial Board Member Journal of Hospitality & Tourism Research	2019
Editorial Board Member International Journal of Hospitality Management	2019
Editorial Board Member Journal of Services Management	2019
Editorial Board Member International Journal of Hospitality Information Technology	2019
Editorial Board Member Journal of Information Technology and Tourism	2019
Keynote Presentation: Digital Technologies in Hotels - Trends and Opportunities Indian Hotels Company Ltd (Taj Hotels) Annual Meeting	2019
Keynote Presentation: The European Travel Consumer's Social Path to Purchase Sojern Annual European Client Meeting	2019
Keynote Presentation: The Future of Hotel Online Distribution Hotelbeds Annual Client Meeting	2019
Keynote Presentation: The Future of Metasearch Hotel Distribution Event, London	2018
Member of the Top 20 Extraordinary Minds in Sales, Marketing and Technology in Europe Hospitality Sales and Marketing Association International	2015

Teaching & student supervision

Research degree supervision

Supervisions from 2010 shown

Thesis title	Student status
Corporate sustainability performance measurement framework for the integration of circular economy and industrial symbiosis	Current
Evaluating the effects of democratised digital marketing platforms on the dynamic capability of Small and Medium Enterprises (SMEs)	Current
Exploring visually impaired tourists experience using electroencephalogram (EEG)	Current
Government-led touristification of community cultural events and stakeholder dynamics: The case of the Pasola Festival, Indonesia	Current
Technological adoption, routinisation, and abandonment in Small and Medium-sized Tourism Enterprises (SMTEs): a three-phaseexploration	Current
The effect of culture on social influence theory and the effectiveness of social media promotion: the case of tourism in Saudi Arabia.	Current
From community participation to empowerment: a case study of community-based tourism in Hoi An, Vietnam	Completed

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Professor Peter O'Connor

About me

About me

UniSA Business

About me

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Associate Editor

Associate Editor

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Associate Editor

Associate Editor

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Associate Editor

Editorial Board Member

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Associate Editor

Editorial Board Member

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Associate Editor

Award and Competition 2019 Overall Global Winner: Accor: Strengthening the Brand with Digital Marketing"

Editorial Board Member

Editorial Board Member

Editorial Board Member

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Editorial Board Member

Keynote Presentation: Digital Technologies in Hotels - Trends and Opportunities

Keynote Presentation: The European Travel Consumer's Social Path to Purchase

Keynote Presentation: The Future of Hotel Online Distribution

Keynote Presentation: The Future of Metasearch

Member of the Top 20 Extraordinary Minds in Sales, Marketing and Technology in Europe

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