Rashid Saeed is a doctoral student at the Ehrenberg-Bass Institute for Marketing Science, UniSA Business. His research focuses on understanding the effectiveness of advertising appeals in enhancing the evaluations of low-fit brand extensions.
Rashid is a marketing academic by profession and has more than twelve years of teaching and research experience. He has been awarded a gold medal and a silver medal in his academic journey. He is a recipient of teaching commendation award at UniSA.
About me
Rashid Saeed is a doctoral student at the Ehrenberg-Bass Institute for Marketing Science, UniSA Business. His research focuses on understanding the effectiveness of advertising appeals in enhancing the evaluations of low-fit brand extensions.
Rashid is a marketing academic by profession and has more than twelve years of teaching and research experience. He has been awarded a gold medal and a silver medal in his academic journey. He is a recipient of teaching commendation award at UniSA.
About me
2009-2020: Lecturer Bahauddin Zakariya University, Multan
2020-Current: University of South Australia
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
Year | Output |
---|---|
2024 |
Open access
|
2024 |
|
2022 |
12
5
|
2021 |
58
30
|
External engagement & recognition
Organisation | Country |
---|---|
Bahauddin Zakariya University | PAKISTAN |
Miami University | UNITED STATES |
Nanjing University of Aeronautics and Astronautics | CHINA |
University of South Australia | AUSTRALIA |
University of Southeast Norway | NORWAY |
Teaching & student supervision