Samantha brings a diverse skillset to the University of South Australia’s Communications & Marketing team (CMK), having worked across multiple industries. As Communications Officer for UniSA's new Research Marketing team, Samantha works to increase awareness of UniSA's research portofilio, and its intersectoral impact. Before joining the Research Marketing team, Samantha was with UniSA's Innovation & Collaboration Centre, where she expanded the ICC's brand awareness across international space and high-tech sectors. Her work includes strategy and implementation for key marketing pillars, including SEO, SEM, email, and public relations.
She has previously held senior roles in the digital marketing industry, working... Read more
About me
Samantha brings a diverse skillset to the University of South Australia’s Communications & Marketing team (CMK), having worked across multiple industries. As Communications Officer for UniSA's new Research Marketing team, Samantha works to increase awareness of UniSA's research portofilio, and its intersectoral impact. Before joining the Research Marketing team, Samantha was with UniSA's Innovation & Collaboration Centre, where she expanded the ICC's brand awareness across international space and high-tech sectors. Her work includes strategy and implementation for key marketing pillars, including SEO, SEM, email, and public relations.
She has previously held senior roles in the digital marketing industry, working with major retailers like Speedo, The North Face, and Lacoste, to build competitive online advertising strategies. Samantha has also worked with Australian SMEs, divising and delivering full-funnel marketing plans.
Her marketing career is underpinned by extensive media and communications experience, having worked with the Australian Broadcasting Corporation (ABC) for close to six years. In that time, Samantha reported across radio, television and online. She has interviewed an array of prominent figures, including documentarian Louis Theroux, musician Tim Minchin, Prime Minister Anthony Albanese (then-Opposition Leader), and several anonymous survivors of Australia's clergy sexual abuse. Samantha also broke the story about alleged supermarket price gouging during the COVID-19 pandemic.