Dr Song Yang is a lecturer of International Management at the University of South Australia Business School and a marketing scientist at Ehrenberg-Bass Institute for Marketing Science, which focuses on testing the generalizability of marketing theories around the world. Dr Yang holds a Bachelor of Economics and a Master of Economics from Renmin University of China in Beijing, and a PhD in Marketing from the University of Western Australia. He has worked for over ten years in China, teaching product management and marketing courses in various Chinese universities. He worked as Regional Research Project Coordinator for Procter and Gamble (Guangzhou) and Senior Advisor for Kunming Fench market research agency before coming to Australia.
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About me
Dr Song Yang is a lecturer of International Management at the University of South Australia Business School and a marketing scientist at Ehrenberg-Bass Institute for Marketing Science, which focuses on testing the generalizability of marketing theories around the world. Dr Yang holds a Bachelor of Economics and a Master of Economics from Renmin University of China in Beijing, and a PhD in Marketing from the University of Western Australia. He has worked for over ten years in China, teaching product management and marketing courses in various Chinese universities. He worked as Regional Research Project Coordinator for Procter and Gamble (Guangzhou) and Senior Advisor for Kunming Fench market research agency before coming to Australia.
Dr Yang has published widely in academic journals and his research interests include consumer behaviour under the cultural influence, consumer value changes in China, research methodology in marketing, and cross-cultural management. Dr Yang is also a researcher in the UniSA Business School’s Australian Centre for Asian Business (ACAB), which aims to broaden the Australian understanding of the diverse Asian business environment.
Dr Yang teaches international marketing, global marketing, marketing analytics, China study tour courses and has successfully guided four students through their PhD programs. With his extensive industry experience in China, he is ideally placed to help Australian business connect with, and understand, Asian business practices.
About me
Member, Australia & New Zealand Marketing Educator's Association
Member, America Marketing Association
Member, Australian Centre for Asian BusinessUniversity of South Australia
Marketing Scientist, Ehrenberg & Bass Institute of Marketing Science University of South Australia
About me
Doctor of Philosophy University of Western Australia
Master of Economics Renmin University of China
Bachelor of Economics Renmin University of China
Lecturer in International Management, University of South Australia (2001-present)
Program Director, Business in China Intensive School (BICIS), School of International Graduate School of Business, University of South Australia (2011-2014)
Lecturer in Product Marketing, Department of Trade Economics, Yunnan University of Finance & Economics, China (1988-1996)
Associate Lecturer in Product Marketing, Department of Product Science, Renmin University of China, China (1986-1988)
Consumer value changes in China, Cross culture research in marketing
Research
Excludes commercial-in-confidence projects.
2018-2019: UniSA Business School seed funding projects with Beijing Normal University
2015: Measures of Brand distinctive assets in Netherlands and France.
2015: Reviewing business proposals of Exporting companies to China for Charles Sturt City Council in South Australia
2008 -2011: Designing the course structure & curriculum of Marketing Engineering for International MBA program. Business School, East China University of Science and Technology
2008-Present: Kunming Feeling Market Research Company for major marketing research projects
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2022 |
Open access
5
3
2
|
| 2020 |
Open access
25
19
13
|
| 2018 |
14
11
2
|
| 2016 |
Open access
14
13
1
|
| 2013 |
33
30
|
| Year | Output |
|---|---|
| 2024 |
Open access
|
| 2024 |
Open access
|
| 2023 |
Open access
2
2
3
|
| 2022 |
Open access
5
3
2
|
| 2022 |
Open access
14
12
2
|
| 2022 |
Open access
|
| 2020 |
Open access
25
19
13
|
| 2018 |
14
11
2
|
| 2018 |
Open access
13
9
|
| 2017 |
Open access
10
7
|
| 2016 |
Open access
14
13
1
|
| 2013 |
33
30
|
| 2012 |
Open access
25
21
|
| 2011 |
5
3
|
| 2008 |
|
| Year | Output |
|---|---|
| 2012 |
|
| 2008 |
|
| 2008 |
Open access
|
Research
Consumer value changes in China, Cross culture research in marketing
The top teaching performer in Business School UniSA (2012)
Nominated for teaching citation award (2013)
Certificate of Commendation for Teaching & Learning excellence (2014)
Editorial Board Member:
Journal of Chinese marketing
Asian Journal of Business Research
Paper reviewer for the following journals:
Journal of consumer behaviour
Journal of retailing and consmer services
Journal of emerging markets
Asia Pacific Journal of Management
Asian Journal of Business Research
External engagement & recognition
| Organisation | Country |
|---|---|
| Baitai Hotel Management Company | CHINA |
| Beijing Normal University | CHINA |
| Charles Sturt University | AUSTRALIA |
| Edith Cowan University | AUSTRALIA |
| Macquarie University | AUSTRALIA |
| Peking University | CHINA |
| University of Aberdeen | UNITED KINGDOM |
| University of Electronic Science and Technology of China | CHINA |
| University of Otago | NEW ZEALAND |
| University of South Australia | AUSTRALIA |
| University of Sydney | AUSTRALIA |
| Yunnan University | CHINA |
External engagement & recognition
| Engagement/recognition | Year |
|---|---|
Advisory Board MemberMBA Centre, Yunnan University of Finance and Economics |
2018 |
Editorial Board MemberJournal of Chinese Marketing |
2018 |
Editorial Board MemberAsian Journal of Business Research |
2018 |
MemberAustralia and New Zealand Marketing Educators Association |
2018 |
MemberAmerican Marketing Association |
2018 |
MemberChinese Professionals Association South Australia |
2018 |
Visiting ScholarInstitute of Development, Yunnan University, China |
2018 |
Advisory Board MemberMBA Centre, Yunnan University of Finance and Economics |
2017 |
Editorial Board MemberAsian Journal of Business Research |
2017 |
Editorial Board MemberJournal of Chinese Marketing |
2017 |
MemberAmerican Marketing Association |
2017 |
MemberAustralia and New Zealand Marketing Educators Association |
2017 |
MemberChinese Professionals Association South Australia |
2017 |
Advisory Board MemberMBA Centre, Yunnan University of Finance and Economics |
2016 |
MemberChinese Professionals Association South Australia |
2016 |
Advisory Board MemberCharles Sturt City Council |
2015 |
Advisory Board MemberMBA Centre, Yunnan University of Finance and Economics |
2015 |
MemberChinese Professionals Association South Australia |
2015 |
MemberChinese Professionals Association South Australia |
2014 |
Editorial Board MemberAsian Journal of Business Research |
2011 |
Visiting ProfessorBusiness School, East China University of Science and Technology |
2011 |
Visiting ProfessorBusiness School, East China University of Science and Technology |
2010 |
Visiting ProfessorBusiness School, East China University of Science and Technology |
2009 |
Visiting ProfessorBusiness School, East China University of Science and Technology |
2008 |
Founder and coordinator, Chinese professrional association badminton club
International Marketing, Global Marketing, Essentials of marketing planning & Marketing Analytics
Teaching & student supervision
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| 110288 - Enhancing the marketing agility of local SMEs during crisis | Current |
| 110288 - Enhancing the marketing agility of local SMEs during crisis | Current |
| A review of offline and online brand presence measures | Completed |
| A study of moderating and mediating factors influencing sales technology use on relationship quality and sales performance | Completed |
| A two-dimensional typology of packaging elements to explore the packaging localisation of western brands in non-western markets | Completed |
| Determinants of customer loyalty: an empirical investigation of relational benefits in the context of customer clubs | Completed |
| How bands grow: an examination of patterns of competition in listening behaviour | Completed |
| Is sharing really caring? A descriptive investigation of brand sharing for distinctive asset types | Completed |
| Role of advertising in brand extension evaluations: a construal level perspective | Completed |
| The effect of frequent product updates on propensity to change brand | Completed |
| The influence of collectivism on customers' cross-buying intentions : focusing on the banking services of Korea and Taiwan | Completed |
