Professor Steve Bellman

Steve Bellman is MediaScience Research Professor in the Ehrenberg-Bass Institute, one of the University of South Australia’s research institutes. The Ehrenberg-Bass Institute is financially sponsored by global corporations such as Coca-Cola, Mars, Procter and Gamble, Uniliver, CBS, Turner Broadcasting and many other global HQ. Dr Bellman is a co-author, with John R. Rossiter, of the textbook “Marketing Communications: Theory and Practice” (Pearson Prentice-Hall, 2005) and has also published in leading international journals such as the Journal of Marketing, Journal of Communication, and Management Science. Articles about Dr Bellman’s research have appeared in the New York Times, the Wall Street Journal, and a briefing book for the US Congress.

Dr Bellman was a co-author on the Best Academic Paper published in 2015 in the Journal of Advertising Research, and has won Best Reviewer awards from the Journal of Advertising, International Journal of Advertising, Journal of Interactive Marketing, and Electronic Markets. He serves on the editorial boards of Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journal of Interactive Marketing, Electronic Markets, and Communication Methods and Measures.

Dr Bellman has engaged local and international industry through his involvement with the Beyond :30 initiative, a series of over 70 studies into the changing media landscape sponsored by TV networks, technology companies, and advertisers in the US, Europe, and Australia. With academic experience in the US and Australia, and industry experience in Australia and the UK as an advertising art director, Dr Bellman brings more than 30 years of experience in marketing to the UniSA Business School.

American Academy of Advertising

Qualifications

• Doctor of Philosophy The University of New South Wales

• Bachelor of Commerce (Honours) Murdoch University

Work history

Media Science Research Professor, University of South Australia (2015-present)

Associate Professor, Audience Labs, Murdoch University (2005-2014)

Senior Lecturer, Graduate School of Management, University of Western Australia (2000-2014)

Postdoc, The Wharton School, University of Pennsylvania (1998-2000)