Dr Sunny Son

Dr. Insun Sunny Son (née Lee) is the Program Director for Tourism & Event Management, Sport & Recreation Management, and Art & Cultural Management at UniSA Business, University of South Australia. Additionally, she is Senior Lecturer in Event and Tourism Management and serves as the Research Ethics Advisor at UniSA Business. Dr. Son is an active member of the Centre for Enterprise Dynamics in Global Economies (C-EDGE) and the CERM Performance Indicators® (CERM-PI) at UniSA Business. She obtained a PhD in Tourism, a Master of Business Advanced in International Event Management from the University of Queensland, and a Bachelor of Business in Hospitality Management and Event Management from Victoria University in Melbourne.

Dr. Son has dedicated her academic career to event management, visitor experiences, and event impacts. She has conducted extensive research projects on both local and international festivals and sports events, utilizing a combination of qualitative and quantitative methods. Her research output contributes valuable insights for governments and industries, enabling them to leverage events to achieve diverse objectives and develop strategies for successful and sustainable outcomes. Currently, her research focuses on the strategic utilization of events for community development, destination management, corporate marketing, public diplomacy, well-being, and placemaking.

Dr. Son's research findings have been published in renowned journals in the field of Tourism and Event Management, such as 'Tourism Management' and 'Event Management'. She serves on the Editorial Board of 'Event Management', the 'International Journal of Event and Festival Management,' and 'Frontiers in Sports and Active Living'."

Qualifications

• Doctor of Philosophy (Tourism Management) The University of Queensland

• Master of Business (Advanced) International Event Management The University of Queensland

• Bachelor of Business(Hospitality Management/Event Management) Victoria University

• Diploma in Hospitality Kangan Institute

Work history

Program Director (Tourism & Event Management, Sport & Recreation Management, and Art & Cultural Management), University of South Australia, 2022 - present

Senior Lecturer, School of Management, University of South Australia, 2017 - present

Research Ethics Advisor, School of Management, University of South Australia, 2014 - present

Lecturer, School of Management, University of South Australia, 2012 - 2016

Research Assistant, School of Tourism, University of Queensland, 2008 - 2012

Tutor, School of Tourism, University of Queensland, 2009 - 2011