Dr Insun Sunny Son (née Lee) is the Program Director for Tourism & Event Management, Sport & Recreation Management and Art & Cultural Management at UniSA Business, University of South Australia. She is also a Senior Lecturer in Event and Tourism Management and Research Ethics Advisor at UniSA Business. Sunny is a member of the Centre for Enterprise Dynamics in Global Economies (C-EDGE) and the CERM Performance Indicators® (CERM-PI) at UniSA Business. She holds a PhD in the field of Tourism and a Master of Business Advanced in International Event Management from University of Queensland, and a Bachelor of Business in Hospitality Management and Event Management from Victoria University in... Read more
About me
Dr Insun Sunny Son (née Lee) is the Program Director for Tourism & Event Management, Sport & Recreation Management and Art & Cultural Management at UniSA Business, University of South Australia. She is also a Senior Lecturer in Event and Tourism Management and Research Ethics Advisor at UniSA Business. Sunny is a member of the Centre for Enterprise Dynamics in Global Economies (C-EDGE) and the CERM Performance Indicators® (CERM-PI) at UniSA Business. She holds a PhD in the field of Tourism and a Master of Business Advanced in International Event Management from University of Queensland, and a Bachelor of Business in Hospitality Management and Event Management from Victoria University in Melbourne.
Sunny has developed her academic profile around event management, visitor experiences and event impacts, through research projects on local and international festivals and sports events, using qualitative and quantitative methods. She produces knowledge that helps governments and industries to utilise their events to achieve diverse objectives and build the strategies required for successful and sustainable outcomes. Her current research focuses on the strategic use of events for community development, destination management, corporate marketing, public diplomacy, well-being and placemaking.
Her research has been published in top journals in the field of Tourism and Event Management, including Tourism Management and Event Management. She serves on the Editorial Board of 'Event Management', the ‘International Journal of Event and Festival Management’ and ‘Frontiers in Sports and Active Living’.
About me
Doctor of Philosophy (Tourism Management) The University of Queensland
Master of Business (Advanced) International Event Management The University of Queensland
Bachelor of Business(Hospitality Management/Event Management) Victoria University
Diploma in Hospitality Kangan Institute
Senior Lecturer, School of Management, University of South Australia, 2017 - present
Research Ethics Advisor, School of Management, University of South Australia, 2014 - present
Lecturer, School of Management, University of South Australia, 2012 - 2016
Research Assistant, School of Tourism, University of Queensland, 2008 - 2012
Tutor, School of Tourism, University of Queensland, 2009 - 2011
Event impacts
Event experience
Destination Marketing
Placemaking
Visitor economy
Visitor experience
Research
Excludes commercial-in-confidence projects.
Quality public spaces: developing placemaking indicators and benchmarks - Partner Organisations, Campbelltown City Council, 01/11/2022 - 15/11/2023
Quality public spaces: developing placemaking indicators and benchmarks, Local Government Association of South Australia, 01/11/2022 - 15/11/2023
Value of events: Beyond the short-term economic impact (LCB-UniSA Research Grant Scheme), City of Port Adelaide-Enfield, 31/10/2019 - 30/04/2023
Campaspe Shire Community Satisfaction Project 2021, Campaspe Shire Council, 01/09/2021 - 10/12/2021
Event leveraging of local tourism and hospitality business: A case of South Australia, Le Cordon Bleu Australia, 29/04/2015 - 30/06/2016
Sports events and public diplomacy: promoting Australia in Korea using the AFC Asian Cup, Cwth Dept of Foreign Affairs and Trade, 01/07/2014 - 31/08/2015
Research
Research outputs for the last seven years are shown below. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2017 |
|
| 2017 |
|
| 2014 |
31
|
| 2011 |
|
| 2011 |
|
| 2011 |
|
| Year | Output |
|---|---|
| 2022 |
Open access
|
| 2021 |
|
| 2018 |
7
7
3
|
| 2016 |
Open access
14
|
| 2016 |
Open access
22
2
|
| 2015 |
Open access
3
15
2
|
| 2015 |
Open access
14
|
| 2015 |
Open access
10
9
|
| 2014 |
Open access
30
25
1
|
| 2012 |
63
51
1
|
| 2012 |
Open access
22
|
| 2012 |
13
12
1
|
| 2011 |
Open access
126
118
|
| Year | Output |
|---|---|
| 2013 |
|
| 2012 |
Open access
|
| 2011 |
|
| 2011 |
|
Research
Event impacts
Event experience
Destination Marketing
Placemaking
Visitor economy
Visitor experience
Editorial Board member: Event Management
Editorial Board member: International Journal of Event and Festival Management
Editorial Board member: Frontiers (Sports and Active Living)
External engagement & recognition
| Organisation | Country |
|---|---|
| Bournemouth University | UNITED KINGDOM |
| Edith Cowan University | AUSTRALIA |
| Griffith University | AUSTRALIA |
| Korea University | KOREA, REPUBLIC OF (SOUTH) |
| Ritsumeikan Asia Pacific University | JAPAN |
| University Educons | SERBIA |
| University of Otago | NEW ZEALAND |
| University of Queensland | AUSTRALIA |
| University of South Australia | AUSTRALIA |
External engagement & recognition
| Engagement/recognition | Year |
|---|---|
Editorial Board MemberEvent Management |
2022 |
Editorial Board MemberInternational Journal of Event and Festival Management |
2021 |
Editorial Board MemberFrontiers in Sports and Active Living |
2021 |
Editorial Board MemberFrontiers in Sports and Active Living |
2020 |
Editorial Board MemberFrontiers in Sports and Active Living |
2019 |
Editorial Board MemberFrontiers in Sports and Active Living |
2019 |
International Board of EditorsInternational Journal of Tourism Sciences |
2018 |
International Board of EditorsInternational Journal of Tourism Sciences |
2017 |
International Board of EditorsInternational Journal of Tourism Sciences |
2016 |
MemberThe Tourism Sciences Society of Korea (TOSOK) |
2016 |
International Board of EditorsInternational Journal of Tourism Sciences |
2015 |
Best Conceptual Paper AwardThe Global Events Congress |
2014 |
International Board of EditorsInternational Journal of Tourism Sciences |
2014 |
MemberCouncil for Australasian University Tourism and Hospitality Education |
2014 |
Editorial Board MemberInternational Journal of Tourism Sciences |
2013 |
International Board of EditorsInternational Journal of Tourism Sciences |
2013 |
MemberCouncil for Australasian University Tourism and Hospitality Education |
2013 |
MemberCouncil for Australasian University Tourism and Hospitality Education |
2012 |
MemberCouncil for Australasian University Tourism and Hospitality Education |
2011 |
MemberThe Tourism Sciences Society of Korea (TOSOK) |
2011 |
Member, UniSA Centre for Enterprise Dynamics in Global Economies (C-EDGE), 2021 - present
Member, UniSA Centre for Tourism and Leisure Management (CTLM), 2012-2020
Teaching & student supervision
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| Government-led touristification of community cultural events and stakeholder dynamics: The case of the Pasola Festival, Indonesia | Current |
| Museums and Muslim women's empowerment: a case study of the Islamic Museum of Australia | Completed |
| Tourist experience and language barriers in intercultural tourist-host contact: a case study of Chinese tourists' experiences | Completed |
| Tourist social media behaviour, and its effect on emotion and satisfaction: a study of Chinese outbound tourists | Completed |
