William is Senior Marketing Scientist at Ehrenberg-Bass Institute. He has an extensive research background conducting projects for a range of local and international clients. He has experience in in-store research design, questionnaire development, data collection management, analysis and reporting of data. William's area of expertise is in retail merchandising, particularly in end of aisle (endcap) displays, and so he is well placed to provide insights into effective in-store activation.
William has vast experience in Distinctive Asset measurement, especially in large-scale multi-country projects, covering a wide range of product categories including; chocolates, breakfast cereals, beverages, personal care, insecticide products and... Read more
About me
William is Senior Marketing Scientist at Ehrenberg-Bass Institute. He has an extensive research background conducting projects for a range of local and international clients. He has experience in in-store research design, questionnaire development, data collection management, analysis and reporting of data. William's area of expertise is in retail merchandising, particularly in end of aisle (endcap) displays, and so he is well placed to provide insights into effective in-store activation.
William has vast experience in Distinctive Asset measurement, especially in large-scale multi-country projects, covering a wide range of product categories including; chocolates, breakfast cereals, beverages, personal care, insecticide products and household cleaning products.
About me
Doctor of Philosophy University of South Australia
Master of Business University of South Australia
Bachelor of Management (Marketing) University of South Australia
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
Year | Output |
---|---|
2018 |
Open access
11
9
|
2018 |
22
|
2018 |
Open access
17
13
58
|
2015 |
Open access
|
Year | Output |
---|---|
2018 |
22
|
Year | Output |
---|---|
2018 |
Open access
11
9
|
2018 |
Open access
17
13
58
|
External engagement & recognition
Organisation | Country |
---|---|
University of South Australia | AUSTRALIA |
Teaching & student supervision
Supervisions from 2010 shown
Thesis title | Student status |
---|---|
Investigating logo redesigns | Current |
Mirror, mirror on the wall, who's the most distinct Private Label of them? Understanding how Private Labels build brand identities. | Current |
`Pick me, pick me!' Standing out in e-commerce. Uncovering insights regarding successful methods for brand prominence online | Completed |