Dr Zachary Anesbury BMgmt (Mktg), BBus (Hons), MBus, PhD
Senior Lecturer in Marketing (UniSA Business) and Senior Marketing Scientist (Ehrenberg-Bass Institute)
Dr Zac Anesbury has taught at the University of South Australia for over a decade, at both an undergraduate and postgraduate level. His teaching efforts are renowned with multiple commendations and awards for his exciting and energetic approach, as he genuinely cares about the education of the next generation of marketers.
Dr Anesbury brings into the lectures and tutorials world-class research. He exclusively publishes his research within the highest quality journals; he is an award-winning reviewer, serving on the Editorial Review Boards of two leading-edge academic... Read more
About me
Dr Zachary Anesbury BMgmt (Mktg), BBus (Hons), MBus, PhD
Senior Lecturer in Marketing (UniSA Business) and Senior Marketing Scientist (Ehrenberg-Bass Institute)
Dr Zac Anesbury has taught at the University of South Australia for over a decade, at both an undergraduate and postgraduate level. His teaching efforts are renowned with multiple commendations and awards for his exciting and energetic approach, as he genuinely cares about the education of the next generation of marketers.
Dr Anesbury brings into the lectures and tutorials world-class research. He exclusively publishes his research within the highest quality journals; he is an award-winning reviewer, serving on the Editorial Review Boards of two leading-edge academic industry-aligned journals, an Associate Editor of the Journal of Consumer Behaviour, and was the Lead Guest Editor for the Special Issue honouring Gerald Goodhardt. Zac has won many awards for his research, including the UniSA Business Early Career Researcher of the Year and the University of South Australia's Early Career Researcher of the Year Finalist.
Dr Anesbury works closely with industry via his role within the Ehrenberg-Bass Institute. His knowledge and expertise in consumer behaviour help shape the strategies of some of the world's largest companies. He contributes to the multi-award-winning How Brands Grow - Live team, training industry-based professionals (e.g., marketers, sales, accountants) on evidence-based growth strategies.
About me
Australian & New Zealand Marketing Academy (ANZMAC)
Australian Marketing Institute (AMI)
Golden Key Society
About me
| Date | Title |
|---|---|
| 08/03/2016 |
Thinking Of Sponsoring An Olympic Athlete? Don’t Bother Argues The Latest Research, http://www.bandt.com.au/marketing/thinking-of-sponsoring-an-olympic-athlete-dont-bother-argues-the-latest-research |
About me
Doctor of Philosophy (Marketing) University of South Australia
Master of Business University of South Australia
Bachelor of Business (Honours) University of South Australia
Bachelor of Management (Marketing) University of South Australia
ANZMAC Emerging Marketing Researcher of the Year Winner (2023).
UniSA Unstoppable Research Degree Supervisor of the Year Finalist (2023).
UniSA Research and Enterprise Awards - Early Career Enterprise Winner (2022).
ANZMAC-AMI (Australian & New Zealand Marketing Academy-Australian Marketing Institute) Industry Relevance Award Winner (2022).
UniSA Business Research Leadership Committee ECR Representative (2020-22).
UniSA ECR Research Excellence - UniSA Business Finalist (2021).
Lead Guest Editor Special Issue Honouring Gerald Goodhardt – Journal of Consumer Behaviour (ABDC 2019 A-Level) (2021).
Best Paper in the Marketing Analytics track – ANZMAC Conference, Melbourne (2021).
Journal of Consumer Behaviour... Read more
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2022 |
Open access
3
3
4
|
| 2022 |
Open access
7
7
|
| 2022 |
Open access
|
| 2022 |
Open access
5
3
51
|
| 2021 |
Open access
6
6
|
| Year | Output |
|---|---|
| 2024 |
Open access
|
| 2024 |
|
| 2024 |
Open access
2
1
|
| 2023 |
Open access
3
3
3
|
| 2022 |
Open access
3
3
4
|
| 2022 |
Open access
7
7
|
| 2022 |
Open access
|
| 2022 |
Open access
5
3
51
|
| 2022 |
8
8
|
| 2021 |
Open access
9
10
|
| 2021 |
Open access
6
6
|
| 2020 |
1
1
|
| 2020 |
Open access
18
15
2
|
| 2019 |
Open access
8
8
|
| 2018 |
Open access
12
|
| 2018 |
Open access
11
11
|
| 2018 |
Open access
7
6
|
| 2017 |
Open access
15
11
3
|
| 2017 |
19
10
2
|
| 2016 |
Open access
95
86
5
|
| 2015 |
17
16
|
| Year | Output |
|---|---|
| 2017 |
Open access
|
| 2016 |
Open access
|
| 2012 |
Open access
|
| 2011 |
Open access
|
Research
ANZMAC Emerging Marketing Researcher of the Year Winner (2023).
UniSA Unstoppable Research Degree Supervisor of the Year Finalist (2023).
UniSA Research and Enterprise Awards - Early Career Enterprise Winner (2022).
ANZMAC-AMI (Australian & New Zealand Marketing Academy-Australian Marketing Institute) Industry Relevance Award Winner (2022).
UniSA Business Research Leadership Committee ECR Representative (2020-22).
UniSA ECR Research Excellence - UniSA Business Finalist (2021).
Lead Guest Editor Special Issue Honouring Gerald Goodhardt – Journal of Consumer Behaviour (ABDC 2019 A-Level) (2021).
Best Paper in the Marketing Analytics track – ANZMAC Conference, Melbourne (2021).
Journal of Consumer Behaviour (ABDC 2019 A-Level) Reviewer of the Year Award (2020).
UniSA Business ECR Research Excellence Winner (2019)
UniSA Business ECR Research Excellence Commendation (2018).
Inaugural Gerald Goodhardt Postdoctoral Research Fellow (2018 to 2021).
Ian Davey Research Thesis Prize – UniSA Business Finalist (2018).
ANZMAC Service Award for outstanding contributions to the ANZMAC Community (2023).
UniSA Business Award for Industry Engagement for How Brands Grow Live – Online (2020).
Inaugural TEDxUniSA Speaker (2019).
Achievement in International Excellence Award for “How Brands Grow – LIVE” (2017).
External engagement & recognition
| Organisation | Country |
|---|---|
| Flinders University | AUSTRALIA |
| London South Bank University | UNITED KINGDOM |
| Monash University | AUSTRALIA |
| Nielsen Media Research | AUSTRALIA |
| Otago Business School | NEW ZEALAND |
| The Nielsen Company Australia Pty. Ltd. | AUSTRALIA |
| University of Gottingen | GERMANY |
| University of South Australia | AUSTRALIA |
| Victoria University | AUSTRALIA |
External engagement & recognition
| Engagement/recognition | Year |
|---|---|
Advertising and Marketing Communications Track ChairAustralian and New Zealand Marketing Academy (ANZMAC) |
2024 |
Editorial Review BoardInternational Journal of Advertising |
2024 |
Editorial Review BoardAustralasian Marketing Journal |
2024 |
Editorial Review BoardInternational Journal of Market Research |
2024 |
Invited SpeakerUniversity of Western Australia |
2024 |
Invited SpeakerUniversity of Adelaide |
2024 |
Senior Associate EditorJournal of Consumer Behaviour |
2024 |
ANZMAC Service Award for outstanding contributions to the ANZMACAustralian and New Zealand Marketing Academy (ANZMAC) |
2023 |
Associate EditorJournal of Consumer Behaviour |
2023 |
Editorial Review BoardAustralasian Marketing Journal |
2023 |
Editorial Review BoardInternational Journal of Market Research |
2023 |
Emerging Marketing Researcher of the YearAustralian and New Zealand Marketing Academy (ANZMAC) |
2023 |
ANZMAC-AMI (Australian & New Zealand Marketing Academy-Australian Marketing Institute) Industry Relevance AwardANZMAC-AMI (Australian & New Zealand Marketing Academy-Australian Marketing Institute) |
2022 |
Associate EditorJournal of Consumer Behaviour |
2022 |
Editorial Review BoardAustralasian Marketing Journal |
2022 |
Editorial Review BoardJournal of Consumer Behaviour |
2022 |
Editorial Review BoardInternational Journal of Market Research |
2022 |
Reviewer of the YearJournal of Consumer Behaviour |
2022 |
Best Paper - Marketing Analytics TrackAustralian and New Zealand Marketing Academy (ANZMAC) |
2021 |
Editorial Review BoardAustralasian Marketing Journal |
2021 |
Editorial Review BoardJournal of Consumer Behaviour |
2021 |
Editorial Review BoardInternational Journal of Market Research |
2021 |
Guest Editor Special Issue Honouring Gerald GoodhardtJournal of Consumer Behaviour |
2021 |
Editorial Board MemberAustralasian Marketing Journal |
2020 |
Editorial Board MemberJournal of Consumer Behaviour |
2020 |
Editorial Review BoardAustralasian Marketing Journal |
2020 |
Editorial Review BoardJournal of Consumer Behaviour |
2020 |
Editorial Review BoardInternational Journal of Market Research |
2020 |
Guest Editor Special Issue Honouring Gerald GoodhardtJournal of Consumer Behaviour |
2020 |
Invited SpeakerGriffith University |
2020 |
Invited SpeakerSwinburne University |
2020 |
Invited SpeakerGöttingen University, Germany |
2020 |
Reviewer of the YearJournal of Consumer Behaviour |
2020 |
Editorial Board MemberInternational Journal of Market Research |
2019 |
Editorial Review BoardInternational Journal of Market Research |
2019 |
Invited SpeakerGeisenheim University, Germany |
2019 |
MemberAustralian Marketing Institute (AMI) |
2018 |
Visiting AcademicAarhus University, Kingdom of Denmark |
2018 |
Visiting AcademicLondon South Bank University |
2018 |
Invited SpeakerInternational Annual Conference, Hort Connections |
2017 |
Journal of Consumer Behaviour (ABDC 2022 A-Level) Associate Editor (2022 to present).
Australasian Marketing Journal (ABDC 2022 A-Level) Editorial Review Board Member (2020 to present).
International Journal of Market Research (ABDC 2022 A-Level) Editorial Review Board Member (2019 to present).
Journal of Consumer Behaviour (ABDC 2022 A-Level) Editorial Review Board Member (2020 to 2022).
UniSA Business Teaching Collaboration and Peer Support Award Winner (2023).
UniSA Unstoppable Enterprising One Team Achievement Finalist (2023).
UniSA Business Teaching Excellence - Commendation (2023).
UniSA Business Teaching Excellence - Teaching Collaboration and Peer Support Award (2021).
Teaching and Learning Excellence Award – Top Performing Sessional Staff Commendation (2015).
Teaching and Learning Excellence Award – Top Performing Sessional Staff Commendation (2013).
Teaching & student supervision
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| How Accurate is Recognition for Measuring Media Reach? | Current |
| Is suggestive branding...suggested? | Current |
| A replication and extension of unbearable lightness of buying | Completed |
| A review of offline and online brand presence measures | Completed |
| Documenting patterns in advertising post-testing measurement | Completed |
| Evolution, not revolution! An investigation into how to effectively redesign consumer packaged products | Completed |
| How bands grow: an examination of patterns of competition in listening behaviour | Completed |
| How do disruptions to physical and mental availability of brands affect consumer behaviour? | Completed |
