Professor Jordan Louviere is Emeritus Professor of Marketing in UniSA Business. He is an internationally recognised expert in conjoint analysis and consumer choice modelling, the inventor of best-worst scaling, and a researcher who comfortably bridges the gap between academia and industry, having consulted with many private and public sector organisations throughout Australasia, Europe and the Americas.
Professor Louviere holds a Bachelor of Arts (BA) from the University Of Southwestern Louisiana (now the University of Louisiana at Lafayette), a Master of Arts (MA) from the University of Nebraska, a Masters Certificate in Urban Transportation Planning (specialising in behavioural modelling), and a PhD from the University of Iowa. He ... Read more
About me
Professor Jordan Louviere is Emeritus Professor of Marketing in UniSA Business. He is an internationally recognised expert in conjoint analysis and consumer choice modelling, the inventor of best-worst scaling, and a researcher who comfortably bridges the gap between academia and industry, having consulted with many private and public sector organisations throughout Australasia, Europe and the Americas.
Professor Louviere holds a Bachelor of Arts (BA) from the University Of Southwestern Louisiana (now the University of Louisiana at Lafayette), a Master of Arts (MA) from the University of Nebraska, a Masters Certificate in Urban Transportation Planning (specialising in behavioural modelling), and a PhD from the University of Iowa. He was named a Fellow of the Australia-New Zealand Marketing Academy (ANZMAC) (2005), and was named a Fellow of the Academy of Social Sciences of Australia (2010), and was Foundation Chair: Department of Marketing at the University of Sydney from 1994-2000.
Professor Louviere was Professor of Marketing at the University of Technology Sydney (UTS), where he was instrumental in establishing the Centre for the Study of Choice (CenSoC), and he served as CenSoC's Director (Research) until 2013. He taught stated preference choice modelling and design of choice experiments in the annual MIT summer short course in modelling from 1984-2006, and has subsequently presented short courses on stated preference models and methods across Australia, the US and Europe. In 2004 Professor Louviere received the Distinguished Researcher of the Year Award from ANZMAC, and in 2011 received the Chancellor’s Medal for Exceptional Research at UTS. In 2010 Professor Louviere was the winner of the American Marketing Association’s Charles Coolidge Parlin Award for Lifetime Achievements in Marketing Research. In 2013 Professor Louviere was awarded Higher Doctorate of Letters from UTS.
Professor Louviere has made significant and large contributions to research throughout his distinguished career. He has authored or edited four books, published over 160 refereed journal articles and contributed more than 50 chapters to edited books. He has been the recipient of many grants from universities, industry bodies and government departments to conduct his research, and is currently working on a Social Sciences and Humanities Research Council of Canada (SSHRC) funded project to compare different designs for choice experiments and test their external validity against real consumer purchases and an US NSF funded project to understand and model how NIH grant panels make funding decisions. He also is assisting several research teams who are doing research on the roles of imagery and information on smoking cessation, and recently completed a project for ASIC on modelling Financial Literacy with teams from other Australian universities.
Professor Louviere is a Member of the Editorial Board for the Journal of Choice Modelling, Marketing Letters, Applied Economics Review Bulletin, Design Sciences Journal and the Journal of Retailing and Consumer Services. He is on the Board of Governors for the American Marketing Association’s Charles Coolidge Parlin Award for lifetime achievements in marketing research. He was an active research degree supervisor for honours, masters and PhD candidates, and previously guided and supervised dozens of students to the successful completion of their degrees.
About me
Doctor of Letters University of Technology, Sydney
Doctor of Philosophy The University of Iowa
Market research
Research methods
Marketing strategy and planning
Brand management
Experimental design and marketing models
Decision making
Conjoint analysis
Consumer choice modelling
Research
Excludes commercial-in-confidence projects.
Driving the strategic growth of Australian wines in the US export market, Australian Grape and Wine Authority - R&D Call, 30/06/2016 - 31/12/2018
The paradox of choice: Unravelling complex superannuation decisions, ARC - Discovery Projects, 01/01/2010 - 31/12/2016
Centre for Informing Policy in Health with Evidence from Research (CIPHER), NHMRC - Centre of Research Excellence, 01/01/2014 - 30/09/2016
Wheat quality preferences of South East Asian Millers, Australian Export Grains Innovation Centre, 13/01/2015 - 31/12/2015
Digital advice project, MLC Limited, 02/07/2014 - 31/05/2015
Wheat storage project, CBH Group, 23/06/2014 - 30/05/2015
Research
Research since 2008 is shown below. To see earlier years visit ORCID or Scopus
Open access indicates that an output is open access.
Year | Output |
---|---|
2015 |
|
2015 |
|
2015 |
|
2015 |
|
2015 |
5
|
2015 |
1
|
2015 |
|
2015 |
|
2015 |
|
2015 |
|
2015 |
|
2014 |
|
2013 |
|
2012 |
|
2012 |
|
2010 |
Open access
6
|
2010 |
|
2010 |
|
2008 |
|
2008 |
|
Year | Output |
---|---|
2019 |
|
2019 |
Open access
9
6
1
|
2019 |
1
1
3
|
2018 |
Open access
2
2
|
2018 |
5
4
66
|
2018 |
Open access
7
|
2018 |
Open access
6
3
7
|
2017 |
Open access
11
11
6
|
2017 |
8
5
6
|
2017 |
Open access
6
1
|
2017 |
6
8
33
|
2017 |
Open access
17
11
|
2017 |
4
3
1
|
2017 |
Open access
6
5
10
|
2017 |
Open access
10
9
20
|
2016 |
Open access
|
2016 |
9
9
|
2016 |
1
6
3
|
2016 |
Open access
3
2
|
2016 |
Open access
1
1
|
2016 |
Open access
16
15
8
|
2015 |
Open access
8
8
4
|
2015 |
Open access
21
29
64
|
2015 |
20
21
35
|
2015 |
Open access
5
5
|
2015 |
Open access
8
9
8
|
2015 |
Open access
18
14
7
|
2015 |
13
12
1
|
2014 |
8
11
3
|
2014 |
Open access
5
5
1
|
2014 |
15
14
|
2014 |
Open access
43
42
4
|
2014 |
Open access
28
26
4
|
2014 |
Open access
14
5
|
2014 |
10
10
32
|
2014 |
25
20
|
2013 |
Open access
101
27
|
2013 |
Open access
30
28
8
|
2013 |
203
169
7
|
2013 |
73
66
9
|
2013 |
Open access
89
80
3
|
2013 |
Open access
17
15
|
2013 |
Open access
20
15
|
2012 |
Open access
31
28
4
|
2012 |
96
95
|
2012 |
15
13
|
2012 |
64
46
11
|
2012 |
8
2
|
2011 |
Open access
23
22
|
2011 |
Open access
142
135
12
|
2011 |
10
1
|
2011 |
22
18
1
|
2011 |
73
75
21
|
2011 |
26
24
|
2011 |
Open access
45
31
|
2011 |
Open access
22
22
|
2011 |
Open access
16
15
|
2011 |
74
75
3
|
2010 |
90
76
|
2010 |
9
8
|
2010 |
Open access
20
12
|
2010 |
Carson, RT, Louviere, JJ & Wei, E 2010, 'Alternative Australian climate change plans: The public's views', Energy Policy. |
2010 |
424
403
|
2010 |
77
71
|
2010 |
Louviere, JJ, Flynn, TN & Carson, RT 2010, 'Discrete choice experiments are not conjoint analysis', Journal of Choice Modelling. |
2010 |
Louviere, JJ, Peters, T, Flynn, TN & Coast, J 2010, 'Using discrete choice experiments to understand preferences for quality of life. Variance-scale heterogeneity matters', Social Science and Medicine. |
2010 |
83
80
|
2009 |
16
|
2009 |
5
7
|
2009 |
97
93
|
2009 |
62
52
|
2009 |
Day, B, Bateman, I, Carson, RT, Dupont, D, Louviere, JJ, Morimoto, S, Scarpa, R & Wang, P 2009, 'Task independence in stated preference studies: A test of order effect explanations', Centre for Social and Economic Research on the Global Environment. Working Paper. Global Environment Change. |
2009 |
Open access
102
99
|
2008 |
35
27
|
2008 |
129
117
|
2008 |
Open access
8
|
2008 |
298
279
|
2008 |
31
28
|
2008 |
Open access
60
57
|
2008 |
Flynn, TN, Louviere, JJ, Marley, AAJ, Coast, J & Peters, T 2008, 'Rescaling quality of life values from discrete choice experiments for use as QALYs: A cautionary tale', Population Health Metrics. |
2008 |
Open access
88
84
|
2008 |
Open access
630
610
|
2008 |
114
103
|
2008 |
151
135
|
2008 |
Open access
142
130
|
2008 |
Louviere, JJ, Street, D, Burgess, L, Wasi, N, Islam, T & Marley, AAJ 2008, 'Modeling the choices of individual decision-makers by combining efficient choice experiment designs with extra preference information', Journal of Choice Modelling. |
2008 |
Open access
83
73
|
2008 |
36
|
Year | Output |
---|---|
2019 |
Open access
|
2013 |
Open access
|
2012 |
5
2
|
Research
Market research
Research methods
Marketing strategy and planning
Brand management
Experimental design and marketing models
Decision making
Conjoint analysis
Consumer choice modelling
External engagement & recognition
Organisation | Country |
---|---|
Advanis Inc | CANADA |
Australian National University | AUSTRALIA |
Brock University | CANADA |
Cardiff University | UNITED KINGDOM |
College of William and Mary | UNITED STATES |
CSIRO Australia (Commonwealth Scientific Industrial Research Organisation) | AUSTRALIA |
Data Processors Pty | AUSTRALIA |
Erasmus University Rotterdam | NETHERLANDS |
Georgetown University | UNITED STATES |
Georgia State University | UNITED STATES |
Glasgow Caledonian University | UNITED KINGDOM |
Harvard University | UNITED STATES |
Hebrew University of Jerusalem | ISRAEL |
Kobe University | JAPAN |
La Trobe University | AUSTRALIA |
Massey University | NEW ZEALAND |
Monash University | AUSTRALIA |
National Cancer Institute | UNITED STATES |
Roswell Park Cancer Institute | UNITED STATES |
Sax Institute | AUSTRALIA |
United Arab Emirates University | UNITED ARAB EMIRATES |
University of Adelaide | AUSTRALIA |
University of Akron | UNITED STATES |
University of Alberta | CANADA |
University of Birmingham | UNITED KINGDOM |
University of Calgary | CANADA |
University of California, Berkeley | UNITED STATES |
University of Cambridge | UNITED KINGDOM |
University of Connecticut | UNITED STATES |
University of East Anglia | UNITED KINGDOM |
University of Florida | UNITED STATES |
University of Guelph | CANADA |
University of Hamburg | GERMANY |
University of Illinois at Urbana-Champaign | UNITED STATES |
University of Indonesia | INDONESIA |
University of Iowa | UNITED STATES |
University of Leeds | UNITED KINGDOM |
University of Manchester | UNITED KINGDOM |
University of Miami | UNITED STATES |
University of Nantes | FRANCE |
University of New South Wales | AUSTRALIA |
University of Newcastle | AUSTRALIA |
University of Oregon | UNITED STATES |
University of Otago | NEW ZEALAND |
University of Oxford | UNITED KINGDOM |
University of Pennsylvania | UNITED STATES |
University of Queensland | AUSTRALIA |
University of South - Carolina | UNITED STATES |
University of South Australia | AUSTRALIA |
University of South Carolina - Columbia | UNITED STATES |
University Of South Carolina - Columbia | UNITED STATES |
University of St Andrews | UNITED KINGDOM |
University of Stirling | UNITED KINGDOM |
University of Sydney | AUSTRALIA |
University of Tasmania | AUSTRALIA |
University of Technology | IRAQ |
University of Technology Sydney | AUSTRALIA |
University of Technology, Sydney | AUSTRALIA |
University of Trento | ITALY |
University of Victoria | CANADA |
University of Waikato | NEW ZEALAND |
University of Warsaw | POLAND |
University of Waterloo | CANADA |
University of Western Australia | AUSTRALIA |
Via dell'Universita | ITALY |
VP Research and Customer Success, Indiana, USA | UNITED STATES |
Western Sydney University | AUSTRALIA |
World Vision Australia | AUSTRALIA |
External engagement & recognition
Engagement/recognition | Year |
---|---|
Co-recipient of Naresh K. Malhotra AwardReview of Marketing Research |
2014 |
Academy of Social Sciences of Australia
Stated preference modelling
Choice modelling
Design of Discrete Choice Experiments
Conjoint analysis
Best-worst scaling