Professor Jordan Louviere

Professor Jordan Louviere is Emeritus Professor of Marketing in UniSA Business.  He is an internationally recognised expert in conjoint analysis and consumer choice modelling, the inventor of best-worst scaling, and a researcher who comfortably bridges the gap between academia and industry, having consulted with many private and public sector organisations throughout Australasia, Europe and the Americas.

Professor Louviere holds a Bachelor of Arts (BA) from the University Of Southwestern Louisiana (now the University of Louisiana at Lafayette), a Master of Arts (MA) from the University of Nebraska, a Masters Certificate in Urban Transportation Planning (specialising in behavioural modelling), and a PhD from the University of Iowa. He was named a Fellow of the Australia-New Zealand Marketing Academy (ANZMAC) (2005), and was named a Fellow of the Academy of Social Sciences of Australia (2010), and was Foundation Chair: Department of Marketing at the University of Sydney from 1994-2000.

Professor Louviere was Professor of Marketing at the University of Technology Sydney (UTS), where he was instrumental in establishing the Centre for the Study of Choice (CenSoC), and he served as CenSoC's Director (Research) until 2013. He taught stated preference choice modelling and design of choice experiments in the annual MIT summer short course in modelling from 1984-2006, and has subsequently presented short courses on stated preference models and methods across Australia, the US and Europe. In 2004 Professor Louviere received the Distinguished Researcher of the Year Award from ANZMAC, and in 2011 received the Chancellor’s Medal for Exceptional Research at UTS. In 2010 Professor Louviere was the winner of the American Marketing Association’s Charles Coolidge Parlin Award for Lifetime Achievements in Marketing Research. In 2013 Professor Louviere was awarded Higher Doctorate of Letters from UTS.

Professor Louviere has made significant and large contributions to research throughout his distinguished career. He has authored or edited four books, published over 160 refereed journal articles and contributed more than 50 chapters to edited books. He has been the recipient of many grants from universities, industry bodies and government departments to conduct his research, and is currently working on a Social Sciences and Humanities Research Council of Canada (SSHRC) funded project to compare different designs for choice experiments and test their external validity against real consumer purchases and an US NSF funded project to understand and model how NIH grant panels make funding decisions. He also is assisting several research teams who are doing research on the roles of imagery and information on smoking cessation, and recently completed a project for ASIC on modelling Financial Literacy with teams from other Australian universities.

Professor Louviere is a Member of the Editorial Board for the Journal of Choice Modelling, Marketing Letters, Applied Economics Review Bulletin, Design Sciences Journal and the Journal of Retailing and Consumer Services. He is on the Board of Governors for the American Marketing Association’s Charles Coolidge Parlin Award for lifetime achievements in marketing research. He was an active research degree supervisor for honours, masters and PhD candidates, and previously guided and supervised dozens of students to the successful completion of their degrees.

Academy of Social Sciences of Australia

Qualifications

• Doctor of Letters University of Technology, Sydney

• Doctor of Philosophy The University of Iowa